1. August 6th Bell Work What is good and bad about the Share a Coke campaign?

3. The following ad is promoting a well-balanced cereal. What is the main theme? How does the picture work with the words?

5. Marketing Marketing is planning, promoting, selling, pricing and distributing ideas, goods, or services.

6. Goods Kinds of things you can touch or hold in your hand. Tangible items.

7. Services Thing you cannot physically touch, yet they have monetary value and meet the needs and wants of consumers.

8. Channel Marketing/ Distribution Deciding on how goods get into customers’ hands.

9. Pricing How much to charge for goods and services.

10. Product/service management Obtaining, developing and improving a product.

11. Selling Providing customers with goods and services they want.

12. Industrial/Consumer Market Industrial Market - Businesses that buy product for use in their operation. Business to Business Consumer Market – Purchase goods and services for personal use.

13. Market Share Percentage of total sales generated by competing companies.

14. Marketing Mix 4 P’s: Product, Price, Place, Promotion.

15. Utility The added value of a product in economic terms. Form, Place, Time, Possession, Information.

16. Form Utility Not directly involved in marketing. Putting parts together and making them more useful. Changing raw material.

17. Time Utility Having a product at a certain time of the year or convenient time of the day.

18. Place Utility Determine the most convenient and efficient locations to sell products.

19. Possession Utility How are you going to pay for item.

20. Customer Profile List info about target market such as age, income, lifestyle, job.

21. Market Research Organized effort to gather information about consumers. Ex. Filling out questionnaires.

22. Market Segmentation Process of classifying customers by needs and wants.

23. Chapt 2 S.W.O.T. Analysis Strength Weakness Opportunities Threats Analyze everything that can make the business succeed or fail.

24. Three C’s of internal analysis Company – What the company is strong at and what is the company weak at. What new products have been successful. What is mission statement. Customer – Customer Satisfaction. Questionnaire or survey Competition – What is the market share; Are competitors taking business away.

25. Environmental Scan Political – Know the laws Economic – Know the state of the Economy Socio-cultural – Change in demographics. (age, ethnicity, education level, income) Technology – Technology can be a threat or an opportunity for a company.

26. Three Phases of Marketing Planning Implementation Control

27. Marketing Strategy Identifies target markets, considering the needs of the customers.

28. Seven Elements of a Marketing Plan Executive Summary – each topic in the plan & gives an explanation of the costs involved in implementing the plan. Situation Analysis Goals & Objective Market Strategies Implementation Evaluation & Control Appendix

29. Marketing Plan Formal written document that directs a company’s activities for a specific period of time.

30. Market Segmentation The process of classifying people who form a group into smaller group. Demographics – age, gender, income, marital status, education, ethnicity, occupation. Geographic's – Where people live. Psychographics – Grouping people with similar lifestyles. Shared attitudes, values and opinions. Behavioral factors- benefits desired by consumers, shopping patterns and usage rate.