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Daniel Bernards Austin Hutcheson Nicole Stefanek
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CompanyCompany Overview Costco operates an international chain of membership warehouses, mainly under the “Costco Warehouse” brand name Headquarters are located in Issaquah, Washington and employs about 142,000 people nationwide Provides a limited selection of nationally branded and private-label products across a wide range of merchandise categories at lower prices than competitors Known for their bulk merchandise
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Company Overview Recorded revenues of $72,483 million in the financial year ending in August 2008 Net profit was $1,282.7 million in the same financial period Size of stores range from 70,000 to 205,000 square feet Carries an average of about 4,000 active SKU’s per warehouse, compared to competitors averaging about 40,000 to 140,000 SKU’s
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Primary Merchandise Offerings Broad categories include: Sundries, hardlines, food, softlines, fresh foodshardlines Besides branded products, Costco offers a range of private label products under the brand name Kirkland Signature Various categories: juice, cookies, coffee, tires, housewares, luggage, appliances, clothing, detergent
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Other Retail Formats “Costco Home” Offers home furnishings and décor products including window treatments, carpeting, and cabinetry Locations: Washington, Arizona “Costco Business Center” Customized products for food service, convenience stores and offices Office supplies, furniture, machines and break room supplies, convenience store supplies and resale items, espresso shop/stand supplies, restaurant supplies, equipment, and ingredients
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Strengths Strong market position 5 th largest retailer in the US and 8 th largest in the world Ranked 29 th in the Fortune 500 list of America’s largest corporations based on sales Rapid inventory turnover rate High inventory rate reduces cost and shrinkage In 2008, inventory turnover rate was 12.8, compared to its competitors: ○ BJ’s Wholesale Club 9.4 ○ Wal-Mart 8.3 ○ PriceSmart 8.9 Low Marketing Costs
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Weaknesses Concentrated presence in California 27% of net sales in 2008 Lax quality control Purchases from foreign and domestic vendors gives them limited control over the quality of the products
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Opportunities Growth in online retailing Retail spending in U.S. was $128 billion in 2007, and is expected to reach $215 billion by 2012 Shifting of consumer demand towards private label products The purchase of high priced items has shifted to affordable private label products
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Threats Impact of intense competition Wal-Mart’s Sam’s Club, BJ’s Wholesale Club, and Target Consumer confidence Economic slowdown in the global economy Affects the discretionary consumer spending as consumer gets cautious about job security and debt level
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Sources http://www.costcoauto.com/default.aspxhttp://www.costcoauto.com/default.aspx http://www.costco.com/http://www.costco.com/ http://www.suncoraz.com/images/PICT0151_000.JPGhttp://www.suncoraz.com/images/PICT0151_000.JPG http://static.px.yelp.com/bphoto/cY32swx8bHTFnn13mJnlOw/lhttp://static.px.yelp.com/bphoto/cY32swx8bHTFnn13mJnlOw/l http://www.youtube.com/watch?v=3LR7ZhdGXXghttp://www.youtube.com/watch?v=3LR7ZhdGXXg
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