1. ELEVATOR SPEECH Elevate your communication; elevate your business

2. CURT LARSON, MBA REVERSE MORTGAGE SPECIALIST Homeowners Financial Group’s

3. ELEVATOR PITCH, WHAT IS IT? HOW CAN I USE IT? The elevator pitch is the response to one of the most common questions: “ What do you do?”  They are typically no longer than 60 seconds  Function as a personal “infomercial”  They are a hot topic of conversation in today’s business world

4. 3 METHODS THAT ACTUALLY WORK 1. Brian Walter 2. Chris Westfall 3. Richard Fouts

6. Brian Walter Putting the buzz in your biz

7. BRIAN EXAMPLE:

8. Chris Westfall 1. Open with HUMOR. Don’t launch into your company spiel. Simply choose a situation that relates to a problem that you solve for your customers. 2. Emotional Benefit~ add a statement with emotional benefit “That is what I do.” This should be EMOTIONAL benefit not hard-hitting business benefit. 3. Proof~ quantify your benefit statement 4. Velvet Rope Close~ the velvet rope close suggests your offer is specific to a certain type. Key phrase “I am not sure if I can help you, but... Pitch the story that sells

9. CHRIS EXAMPLE:  Do you remember about 10 years ago when the space shuttle Columbia was destroyed on re-entry? It turns out the engineers tried to warn NASA about the danger. But the PowerPoint slides they used were a complete mess and no-one understood the danger.  That’s what I do. I train people how to make sure their PowerPoint slides aren’t a complete disaster.  For instance, students who attend my workshop can create slides that are 50% more clear and 50% more convincing by the end of the training, based on scores students give each other before and after the workshop.  I’m not sure if my training could work at your company. It really depends how much you use PowerPoint and what’s at stake if your PowerPoint is unclear. But I’d be happy to talk to you about it.

10. Richard Fouts

11. RICHARD EXAMPLE: Situation Impact Resolution

12. PUT IT ALL TOGETHER AND WHAT HAVE YOU GOT...?  Here are the main themes to take away from these three experts:  Engage emotionally~ this is a CONVERSATION, you want your prospect to want to listen to you. Start with humor, story or emotional statement  Set up the problem and prime yourself as the solution. Give examples of how you/ your company address specific challenges  End strong with a velvet rope close that resolves the issue...but for certain clients.