1. Green Beans Category Audit Austin Lyles Taylor Wilson

2. Stores Audited Fayetteville: Walmart Supercenter (MLK) ; Facings: 25 Walmart Neighborhood Market (Wedington) ; Facings: 29 Harps Foods (Garland) ; Facings: 19 Harps Foods (N. College) ; Facings: 21 Walgreens Facings (MLK and School) ; Facings: 1 Rogers: Walmart Supercenter (Rogers, AR) ; Facings: 19 Marvins IGA (Lowell, AR) ; Facings: 17 Target (Rogers, AR) ; Facings: 3

3. Category Leaders

5. Category Role: Cash Machine Mid to high margins Differentiated with high number of SKUs Highly penetrated High consumption in country and rural areas by senior couples and younger/older bustling families

6. Product Snapshot

7. 4/28/15

10. Circular Trade Areas: Northwest Arkansas

12. Green Beans, Share of Display Space, Spring 2015

13. Share of Gross Margin (GM$), Northwest Arkansas Retailers, Spring 2015

14. Average Gross Margin (GM%), Northwest Arkansas Retailers, Spring 2015

15. Private Label little perceived quality differences between private label and national brands. Largely used and successful in Wal-Mart stores, but diminishing in Harps. Private Label is more prevalent in Fayetteville locations compared to Rogers due to the fact that Fayetteville has a lower income than Rogers. 4/28/15

16. Differentiation Variety is consumer driven, with a high a fairly differentiation in products. Different styles of cuts and flavors, as well as styles including other vegetables like mushrooms and peppers. Del Monte had the highest number of SKUs The large number of SKUs shows the differentiation within the category. 4/28/15

17. Looking Back: Category Review Prior Audit Comparison There is no measurable growth in this category as a whole. Facings in private label in Wal-Mart stores has increased, but decreased in Harps stores since last year. Brands like Del Monte, Green Giant, and Allen’s have stayed consistent while Libby’s has declined in SKUs since last year. 4/28/15

18. Instructors Analysis, Fall 2014

19. 4/28/15 Instructor, Spring 2015