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By Shannon Franke. Private label brands are products developed by retailers. In many cases, retailers develop the design and specifications for their.

Published byMarilyn Annabel Norris Modified over 9 years ago

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Presentation on theme: "By Shannon Franke. Private label brands are products developed by retailers. In many cases, retailers develop the design and specifications for their."— Presentation transcript:

1 By Shannon Franke

2 Private label brands are products developed by retailers. In many cases, retailers develop the design and specifications for their private-label products and then contract with manufacturers to produce those products. They are also called;  Store Brands  House Brands  Own Brands PRIVATE LABEL BRANDS

3 Premium brands offer the consumer a product that is comparable to, or even superior to, a manufacturer’s brand quality, usually with modest savings Generic brands target a price-sensitive segment by offering a no-frills product at a discount price. PREMIUM VS. GENERIC

4 Premium BrandGeneric Brand PREMIUM VS. GENERIC Lucerne Yogurt 10 for $4 Swiss Premium Yougurt $10 for 6 Rapid City Safeway stores is a great place to find comparisons amongst premium and generic brands. As you can see from their latest sale, the price difference in brands is noticeable.

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