1. Find Your Voice: Master Your Nonprofit’s Brand Story 7 Storytelling Essentials to Inspire & Mobilize Your Stakeholders Presented by: Sarah Saunders, Power2Persuade

2. Why Bother With Stories? “Anyone who has a new idea and wants to change the world will do better by telling stories than by any amount of logical exhortation.” – Stephen Denning

3. The Storytelling Challenge “The research identified an overwhelming need for thought leadership and capacity building to strengthen storytelling [for social impact organizations].” – Digital Storytelling for Social Impact, The Rockefeller Foundation (2014)

4. Mrs. Kelly’s Story BEFORE Deteriorated beyond repair Highly inefficient Utility bill ($500+) > 50% monthly income Risked losing home "Something must have happened to Mrs. Kelly."

5. Mrs. Kelly’s Story BEFORE Deteriorated beyond repair Highly inefficient Utility bill ($500+) > 50% monthly income Risked losing home AFTER High quality, new manufactured home (ENERGY STAR) Low-interest, fixed rate mortgage Utility + mortgage < old utility bill Home for 4 generations "Something must have happened to Mrs. Kelly." “We've got to get more housing like this in our territory!”

6. Mrs. Kelly’s Story BEFORE Deteriorated beyond repair Highly inefficient Utility bill ($500+) > 50% monthly income Risked losing home AFTER High quality, new manufactured home (ENERGY STAR) Low-interest, fixed rate mortgage Utility + mortgage < old utility bill Home for 4 generations Inspired national, replicable model for low-income homeownership { "Something must have happened to Mrs. Kelly." “We've got to get more housing like this in our territory!”

7. Social Impact Storytelling: 7 Key Ingredients

8. #1: Define Your Goals

9. Team Sameer & Team Vinay Asian American Donor Program After 11 weeks: 480 bone marrow drives 24,611 new people registered 3,500 volunteers recruited 2 matches found

10. #2: Build Your Path to Impact

11. Spread the word Make others care Explore problems & solutions Instill a sense of urgency Equip others to help Concerned Aware Informed Committed Engaged Be ready to share stories at every stage of the ‘conversion’ process…

12. #3: Focus On Your Audience Remember: it’s not about you…

13. #3: Focus On Your Audience It’s about those you serve – and those you inspire to action…

14. Potomac River Cleanup

15. #4: Get Active

16. Charity: Water

17. #5: Celebrate the WOW! http://deathtothestockphoto.com/wp-content/uploads/DeathtotheStockPhoto-License.pdf

18. Why Focus on Emotions? “People will forget what you said, they will even forget what you did, but they will never forget what you made them feel.” – Maya Angelou

19. Muttville Senior Dogs Rock!

20. #6: Find Your Authentic Voice http://deathtothestockphoto.com/wp- content/uploads/DeathtotheStockPhoto-License.pdf

21. No Kid Hungry

22. #7: Foster a Storytelling Culture

23. Signs of a Strong Storytelling Culture  You’ve developed & articulated a clear storytelling strategy  Your content and distribution platforms align with that strategy  Senior management encourages storytelling throughout the organization  All staff understand what makes a compelling story & how to tie it to your strategy, values  You're using meaningful metrics to evaluate storytelling effectiveness

24. Kedge

25. Thank You! Questions Sarah Saunders Power2Persuade 703.395.0696 ssaunders@power2persuade.com www.linkedin.com/in/sarahsaunders/ @Pwr2Persuade Power2Persuade Blog (power2persuade.com/blog)