1. Advertising: Principles and Practices Preface to the Media Rich PowerPoint Set By Katrina M. Olson, M.S. Instructor, Fine & Applied Arts, Parkland College, Champaign, IL Instructor, College of Liberal Arts and Sciences, Department of English University of Illinois at Urbana-Champaign Instructor, College of Communications, Department of Advertising, University of Illinois at Urbana-Champaign

2. Overview Welcome to the Media Rich PowerPoint slides to accompany Advertising: Principles and Practice, 8th edition. Each chapter presentation covers the major concepts in the text plus many exciting and relevant, real-world examples. You may want to adapt the presentations to fit your areas of interest. Or, you may want to change the discussion questions to match your areas of focus from the chapters. If you have any questions about these presentations, please contact me at katrinao@uiuc.edu, kolson@parkland.edu, or katrina@olsonmarketing.net

3. Chapter Introduction Each presentation begins with Questions We’ll Answer, which complements the major headings from the chapter.

4. Slide Types Information slides feature key points from the book, a visual aid, and when appropriate, a principle highlighted in the margin of the text. Many slides feature figures from the text, along with explanations. In several of the presentations, you’ll find tables that have been reprinted or recreated from the text.

5. Slides With Links To Web Sites Web slides give you the opportunity to click to a Web site for more information. Just look for slides with the computer icon as shown on the sample slide. Make sure you check the links before class as Web sites often change URLs. Most of these Web site links are for organizations specifically mentioned in the text.

6. Slides With Video Snippets You’ll find video clips embedded on the following slides: 1-34, 6-11, 7-25, 8-13, 12-16, 13-6, 18-11, and 19-4. These clips run from 30 seconds to 1 minute and 15 seconds, and are taken from full video segments offered with your text. To play the videos in Quicktime, simply click on the remote control icon, as circled here, while in Slide Show view.

7. Conclusion These PowerPoint presentations have been designed to work for large lectures as well as small discussion classes. Good luck and have a great semester!