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MAKING THEM LISTEN! Designing a Security Presentation for a Non-Security Audience Jodi Ito Information Security Officer University of Hawaii.

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Presentation on theme: "MAKING THEM LISTEN! Designing a Security Presentation for a Non-Security Audience Jodi Ito Information Security Officer University of Hawaii."— Presentation transcript:

1 MAKING THEM LISTEN! Designing a Security Presentation for a Non-Security Audience Jodi Ito Information Security Officer University of Hawaii

2 ELEMENTS TO CONSIDER  Audience  Presentation Method  Media for Delivery  Sometimes size matters 2

3 THE TWO “R”S  Relevant & Real  Bring the audience into the picture  Use current events  Demonstrations  Relate the “message” TO THEM 3

4 OTHER POINTS  Include video clips  “Shock Value”  Speak in “sound bytes”  Avoid “geek speak”  Message should be clear  In-person: watch body language 4

5 AT THE END…. …you have to answer the question: “Why does it matter to ME?” 5

6 Questions? Jodi Ito Information Security Officer University of Hawaii jodi@hawaii.edu (808) 956-2400 6


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