1. MAKING THEM LISTEN! Designing a Security Presentation for a Non-Security Audience Jodi Ito Information Security Officer University of Hawaii

2. ELEMENTS TO CONSIDER  Audience  Presentation Method  Media for Delivery  Sometimes size matters 2

3. THE TWO “R”S  Relevant & Real  Bring the audience into the picture  Use current events  Demonstrations  Relate the “message” TO THEM 3

4. OTHER POINTS  Include video clips  “Shock Value”  Speak in “sound bytes”  Avoid “geek speak”  Message should be clear  In-person: watch body language 4

5. AT THE END…. …you have to answer the question: “Why does it matter to ME?” 5

6. Questions? Jodi Ito Information Security Officer University of Hawaii jodi@hawaii.edu (808) 956-2400 6