1. AILEEN CLEMENTE PRESIDENT, ASEAN TOURISM ASSOCIATION MAY 14, 2015

3. Tourism Competitiveness of ASEAN in Asia and the Pacific REGION Tourist Arrivals In Thousand Arrivals Tourism Receipts In USD Million 2012201120122011 Total233,534218,511329,090301,510 North-East Asia122,758115,783167,206150,283 South-East Asia84,23177,50596,01385,005 Oceania11,92611,46242,95242,472 South Asia14,61813,76122,91923,750 UNWTO Tourism Highlights

4. Direct Contribution of Travel and Tourism to GDP in Southeast Asia Primarily reflects the economic activity generated by industries such as hotels, travel agents, airlines, and other passenger transportation services. Includes also, for example, the restaurant and leisure industries directly supported by tourists 20132014 Forecast2024 Forecast USD 121.2Bn (5.1% of GDP) USD127.2Bn(5% of GDP) USD 215.8Bn (5.1% of GDP) World Travel and Tourism Council Data

5. Total Contribution of Travel and Tourism to Employment in Southeast Asia Includes the wider effects from investment, the supply chain, and induced income impacts 20132014 Forecast2024 Forecast 28,661,500 jobs (9.7% share) 29,164,500 jobs (9.7% share) 37,785,000 jobs (10.8% share) World Travel and Tourism Council Data

6. Visitor Exports And International Tourist Arrivals In Southeast Asia 20132014 Forecast2024 Forecast USD 49.4 Bn in Capital Investments Rise by 5%USD 97.2Bn (Increase by 6.5% per annum) World Travel and Tourism Council Data

9. Key Factors Impacting the Integration of Tourism into the ASEAN Economy A. Developments in Transportation Infrastructure and Connectivity B. Harmonization of Cross-Border Formalities – Customs, Immigration, and Quarantine C. Alignment of Standards and Mutual Recognition of Certification for Tourism Products and Human Resources D. Approach the Marketing of ASEAN as a Single Destinations

10. THANK YOU!