2. Introductions
Stella Richardson: Head, Circulation Dept., Georgia Tech Library
Larry Hansard: Technology & Systems Librarian, Georgia Tech Library
Denita Hampton: Head, Access and Media Services, Georgia State University

3. Send notifications via text message
A new service that is provided by Georgia Tech Library

4. Overview Active Print Reserves Collection Available 24/5
Frequently kept overdue
43% of past semester charges
Overview
At Georgia Tech Library we have a highly used print Reserves collection. T
This past semester, 43% of our charges were for 2 and 4 hour reserve items.
Available 24/5
Students tend to keep them overdue since we do not access overdue fines

5. It’s how students communicate
STUDENTS STAY CONNECTED WITH CELL PHONES AND OTHER TECHNOLOGY
Mobile environment
Texting is a way of life
Easy to check
It’s how students communicate
Students stay connected
Comfortable with texting
Easier to check than

6. PHASE I Planning Keep it simple Start with 2 and four hour loans
Start with overdue notices
Set up as opt-in service
Test
Market
Launch
Decided to keep it simple
Notifications for 2 and 4 hour reserve items
Only overdue notices in first phase
Students could opt in
Work with Larry to set up process

7. Used active reserve items Tested variety of titles for about two weeks
TESTING
Used staff volunteers to test
Tested with Reserve books
Received texts when overdue
Staff volunteers
Used active reserve items
Tested variety of titles for about two weeks

8. Overdue Notice Example
1 of 2 MSG:Please return 'Whaler's dictionary / Dan Beachy-Quick. ' to the Library Service Desk or (Con't) 2 of 2 call for renewal info.(End)
This is what the overdue notice looks like that was sent to my iPhone.

9. IMPLEMENTATION Web sign up QR code Disclaimer about data rates
Use of QR code—have to authenticate with GT login
Disclaimer about data rates

10. PHASE II Item available notices
Set up queue for requested items that are checked out
Text available notices

11. HOW’S IT GOING? Challenges When to implement Marketing
Setting up process
Keep it simple