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INNOVATION PRINCIPLES AT. AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY 1 1 2 2 3 3 4 4 DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS.

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Presentation on theme: "INNOVATION PRINCIPLES AT. AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY 1 1 2 2 3 3 4 4 DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS."— Presentation transcript:

1 INNOVATION PRINCIPLES AT

2 AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY 1 1 2 2 3 3 4 4 DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

3 AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY 1 1

4 YTSO http://youtu.be/P4lJTZinhe4

5 Streetview Technology Google Art Project http://www.googleartproject.com/

6 3 Live Shop - Sweden http://youtu.be/ENSG_UDCwcU

7 2 2 DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOUR

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9 Black is the new black

10 Green is the new fast

11 Social Insights

12 Product Insights

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14 The Google Crystal Ball?

15 3 3 CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME

16 Chevy Camaro – Miss Evelyn http://youtu.be/TCaCNz0Vml8 VW Passat – Darth Vadar http://youtu.be/R55e-uHQna0

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20 1,395,25038,013,393

21 mobile desktop morning commute lunch break tv news dinner browsing in the bedroom? The size of the screen doesn’t matter

22 Super computers in everyone’s hands By the end of 2012 36% of Kiwis will have a Smartphone In 3 years mobile browsers will outnumber desktop browsers

23 Mobile enables vast possibilities stronger local intentnew interfaces 1 in 3 searches are local 1 in 4 Android searches are voice

24 Mobile challenges us 3.8m texting related injuries in the UK each year 42% of US teens can send text messages with their phones still in their pockets

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26 Tesco Barcode Scanner http://youtu.be/Q6w-ktXcVvY

27 4 4 DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

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29 Mapping NetFlix movie rentals

30 Aaron Koblin – Amsterdam Text Messages http://youtu.be/WKuSBbleYuE

31 Aaron Koblin – Flight Data http://youtu.be/dPv8psZsvIU

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41 Fast, effective experimentation Fast, effective experimentation

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45 AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY 1 1 2 2 3 3 4 4 DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

46 Google Translate Beatbox http://youtu.be/KtjYKMtGNRc

47 Thank You

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