1. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 1 Crafting Messages for Electronic Media

2. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 2 Media for Brief Messages E-mail messages Instant messages Text messaging Blogging Podcasting Wikis

3. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 3 E-Media vs. Print Media Social media –Customer involvement –Internal communication –“Value networks” Memos and letters –A formal impression –Legal requirements –Traditional format

4. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 4 E-Mail in the Workplace Overall quality Legal issues Confidentiality Network security E-mail hygiene

5. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 5 Three-Step E-Mail Process Planning Writing Completing

6. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 6 Planning Business E-Mail Practice e-mail etiquette –Control usage –Limit multiple copies –Respect chain of command

7. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 7 Writing E-Mail Messages Effective subject lines Appropriate content

8. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 8 Completing E-Mail Messages Revision Proofreading Simplicity Personalization Distribution

9. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 9 Instant and Text Messaging Computer-based technology –Routine communication –Online meeting exchanges –Internal communication Telephone-based technology –Person-to-person contact –Marketing messages –Entertainment uses

10. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 10 Business IM Benefits Rapid response Reduced costs Conversational aspects Wide availability

11. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 11 Business IM Concerns Technical issues –Security and privacy –User identification –Message logging –Incompatible systems

12. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 12 Three-Step IM Process Planning Writing Completing

13. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 13 Effective Workplace IM Things to AvoidThings to Do Wasting time Personal messages Complex messages Multiple conversations Purposeful messages Scheduled messages Confidential messages “Spim” protection

14. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 14 Effective Business Blogs Use conversational format Deliver new information fast Include interesting topics Encourage user participation

15. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 15 Using Blogs in Business Project Management E-Mail Replacement Company News Customer Support Public Relations Employee Engagement Employee Recruiting Policies and Issues Crisis Communication Market Research Brainstorming Viral Marketing

16. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 16 Three-Step Blog Process Planning Writing Completing

17. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 17 Using Podcasts in Business Audio-video Training sessions Product brochures Virtual tours

18. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 18 Three-Step Podcast Process Planning Writing Completing

19. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 19 The Podcasting System Basic options –PC microphone –PC sound card –PC software Advanced options –Audio processor –Mixer and microphone –Advanced software

20. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 20 Collaborating on Wikis Forgo traditional expectations Edit and improve each other’s work Use templates and formatting options Apply the appropriate tools Practice in the “sandbox”

21. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 21 Three-Step Wiki Process Creating a wiki Adding content Revising content