1. Marketing Information Technology in Emerging Markets: Hewlett-Packard in Latin America

2. Agenda HP Today + Tomorrow 2 Companies Accelerate Growth Latin America Go to Market. Role of Distributors. Brief discussion of Partner’s Management. Integration / Cloud Latin America opportunity Innovation Focus… Interesting times to live Region Overview Accelerating growth with SW in Latin America Accelerating growth with EG in Latin America Accelerating growth with PPS in Latin America Benefits for Growth Q&A

3. HP today Hewlett-Packard Company is a provider of products, technologies, software, solutions & services to individual consumers, small- and medium-sized businesses and large enterprises, including customers in the government, health and education sectors Fortune 17 321,000 employees 145,000 sales partners 210,000 service partners 88,000 retail locations

4. HP November Do you know?

5. HP 2 Fortune 50 companies: Hewlett Packard Enterprise (Meg Whitman) HP Inc. (Dion Weisler) THE TWO CARS GARAGE (Video You Tube) The move to accelerate the turnaround journey through agility and flexibility

6. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Accelerating Growth with HP

7. 7 Macroeconomics Indicators……. Examples…

8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 The New Style of Business is here and it promises lower cost and greater agility

9. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 The challenge is lowering the cost of traditional IT while capturing the agility of the New Style of Business New Style of Business Greater agility IT outcome-centric Conventional workloads and apps Long cycle times Business outcome centric New workloads, apps and experiences Short cycle times Traditional IT Lower cost

10. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 To get these benefits means evolving your infrastructure foundation On-demand IT infrastructure to increase agility and profitability Empowering a data-driven enterprise to accelerate growth Always-on and secure infrastructure to protect from risk and threats Hyper-connected workplace to boost employee productivity & customer experience On-demand IT infrastructure to increase agility and profitability Always-on and secure infrastructure to protect from risk and threats Empowering a data-driven enterprise to accelerate growth Hyper-connected workplace to boost employee productivity & customer experience

11. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you http://www.hp.com/make-it-matter/us/en/data-storm.html

12. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. In a world of cloud, mobility, and big data how do I filter through protect myself against and ne w security threats - both inside and outside my network as well as across my applications? How do I decide what to archive, what to delete, and how do I manage it all? improve service How do I use data to for all IT users ? With today’s loads and complexities, test my app? how do I performance improve customer experience? How do I leverage all my marketing data across all channels to gain understanding and relevant data? How do I analyze 100% of isolate problems How do I filter all these log files to faster? Big Data impact all of us

13. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Time Volume of data Data Technology gap Human data Machine data Busines s data Big Data shift Mobile apps System logs Data centers Compliance archives Internet of Things Sensors Social networking Photo sharing Wearable devices

14. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Software Develop Operate Market Human Data Machine Data Business Data Turn 100% of your data into action. Connected Intelligence

15. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HPSW: Pioneering the business approach to Big Data A common theme of disruption across industries Powered by HP Haven Marketing Optimization Big DataSecurity Application Delivery Management IT Operations Management

16. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Partner Central HP Discover GTM initiatives Global Partner Conference Joint solution development Marketing campaigns HP Software as Your Business Partner Partner University Partner Sales Playbook HP SW Education Role-based curriculum Operational readiness Sales level HP Sales Certification Professional level HP Accredited Tech. Professional Expert level HP Advanced Sol. Expert Master level HP Master ASE Authorized Education Partner Program Partner Solution Center QA packages $ HPSW Education resell New hire onboarding Awareness / Demand Creation Enable Certify Deliver

17. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. How you get more than your fair share

18. The new style of Business is here The Internet2000s Client/Server1990s Mainframe1970-80s The Cloud, Social, Big Data & Mobile 2010s