2. Media Convergence Edition By: Ma’at, Ahmed, and Keila

3. 100 200 400 300 400 True or FalseDefinitionsConvergence Chart Affects of Convergence 300 200 400 200 100 500 100

4. Row 1, Col 1 False Media Convergence is an economic strategy in which communication companies seek financial benefit by making the stocks they own work together.

5. 1,2 Companies that own large numbers of companies in various mass medias. What is a media conglomerate or technology player?

6. 1,3 The Internet What mass media can almost all other media outlets be converged with?

7. 1,4 It allows companies to reduce labor and administrative and material costs. How does media convergence help he media companies?

8. 2,1 True Media conglomerates only converge the types of media they provide.

9. 2,2 Editors, producers, and other media managers who function as message filters. What is a gatekeeper?

10. 2,3 It’s because the internet can be used on the telvision. Why does T.V and the internet have 2 lines going in opposite directions?

11. 2,4 To provide advertisers with package deals and one-stop shopping, for a number of media platforms. What is the main idea of cross promotion and cross selling?

12. 3,1 True Media convergence limits competition for converged companies.

13. 3,2 Related websites, magazines, and t.v. networks end up delivering the exact same news story. What happens through vertical integration0?

14. 3,3 Movies, music, and the internet. Give three things that the television converges with.

15. 3,4 It significantly raises the barriers to new comers seeking to enter media markets. How does media convergence affect the competition of converged companies?

16. 4,1 False When a media conglomerate converges several media outlets and a bad story is put out, it is not easy for consumers to get the wrong idea.

17. 4,2 Channels of communication that produce and distribute songs, novels, news, movies, online computer services and other cultural products to a large number of people. What is mass media?

18. 4,3 The dot that connects radio and the internet. What mark is missing from the chart?

19. 4,4 Profits through cross cutting rather than increased investment and communication services. Extensive costs of corporate mergers have lead converged companies to seek what?

20. 5,1 True Media Convergence equals fewer gatekeepers and more open gates.

21. 5,2 Government deregulation What allows media conglomerates to own different kinds of media in the same markets and permits content carriage companies to own content producers?

22. 5,3 It is when movies are made based on books...like Harry Potter. How is it possible for books to converge with movies?

23. 5,4 Reduce the quantity, the quality and the diversity of news coverage. What does the media convergence trend have the potential to do?