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Entrepreneurship 30
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Entrepreneurs may seek a business venture in one of two ways: Idea-Driven Enterprise Market-Driven Enterprise
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The idea an/or innovation or invention comes first. Then you need to find if enough people actually want, need and would purchase it to earn a profit.
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Look for existing opportunities where there is a need, or a want for a particular kind of product or service. Follow trends in the market: tech, social, health, fashion, economy, political, legal… Competition: does it exist, if so how will yours be different from competition….
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Need to be innovation No one has thought of before Has never been made to work before Satisfy a need or a want Improvement/Enhancement
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Where do you look for new ideas? START LOOKING AND THINKING ABOUT THINGS! RESEARCH! TALK! TAKE NOTES!
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INVENTION Creation of something new (product or process). By accident (silly putty). Solution to a problem. Not all inventors are entrepreneurs. Some inventions do not make it to market. INNOVATION Is a change to something that already exists. By accident or by design Often benefit from building on what inventors have already done. Most innovations arise out of seeking a competitive advantage over another business.
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VelcroTelevisionRadio InternetTobogganTractor BasketballLacrosseYo - Yo TelephoneKayakFrisbee AutomobileBirch Bark Canoe Photocopier CameraLie Detector Helicopter CornflakesSlinkyHula Hoop ZipperCrayonsElectric Shaver
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Coloured KetchupInstant Coffee Cell PhoneLife Savers Plasma Screen T.V.Pop-Up Toaster Tea BagBand-Aid Disposable CameraPez Candy Roller BladesBarbie Doll Contact Lenses Drive-In Theatre Cake MixCanned Beer Teddy BearToyota’s Hybrid Car
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http://www.gizmodo.co.uk/2015/04/11-smart-home-innovations-to-turn-your- house-into-the-jetsons-pad/ http://www.gizmodo.co.uk/2015/04/11-smart-home-innovations-to-turn-your- house-into-the-jetsons-pad/
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William & Alfred Billes – Canadian Tire Armand Bombardier – Bombardier George Cohon – MacDonald’s Canada Timothy Eaton – Eaton’s K. C. Irving – Irving Empire Lord Thompson – Hudson Bay & Thompson Empire Wallace & Harrison McCain – McCain Foods Ed Mirvish – Honest Ed’s Frank Stronach – Auto Parts Garfield Weston - Weston’s Guy Laliberte & Guy Caron – Cirque du Soleil
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Basketball by James Naismith in 1891 Chocolate Nut Bar by Arthur Ganong in 1910 Electric Light Bulb by Henry Woodward 1874 Garbage Bag by Harry Wasylyk in 1950 Goalie Mask by Jaques Plante in 1960 Gramophone invented by Bell and Emile Berliner in 1889 Radio-Transmitted Voice by Reginald Fessenden in 1904 Snowblower by Arthur Sicard in 1925 Snowmobile by Joseph Bombardier in 1922 Standard Time by Sir Sanford Fleming in 1878 Television by Reginald Fessenden in 1927 Lawn Sprinkler by Real McCoy 5 Pin Bowling by T.E. Ryan in 1909 Ear Piercer by Thomas Ahearn 1882 Zipper by Gideon Sundback in 1913
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Protect: Patent/Copyright Decide to: License the idea Franchise it Produce it Sell the rights to someone else
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Entrepreneurship 30
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The hardest part can be coming up with a good idea, invention or innovation. Once you come up with your idea, there are a number of ways to protect it so potential competitors can’t take advantage of it. Flash of Genius – trailer Flash of Genius In Canada there are several ways to protect your intellectual property.
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A grant made by the government that gives the creator of an invention the sole right to make, use and sell the invention for a set period of time. Usually 20 years Fees associated to patents/Legal fees as well Many businesses will try to get around a patent by making “improvements” on the existing product. Patent Infringement - sue
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Intellectual Property including: Literacy works Musical works Artistic works Software All Canadians hold the copyright to any original work they have created. Copyright Act – can’t use without their permission. Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time. (Wikipedia) Footnotes/Endnotes/Bibliography Today: Piracy/Napster/Artwork-reproduce/sell
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Are symbols, words or designs or a combination of these used to identify a product or service and distinguish it from its competitors. Valuable b/c they have come to represent the reputation of the producer as well as the products that bear them. Original Marks: are words or symbols that distinguish the wares or services of a specific firm or individual Certification Marks: identify wares or services that meet a defined standard. Distinguishing guises: refer to unique shape of a product or its package (ex: coke bottle design)
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Cadbury loses five-year battle with Swiss rivals Nestle to trademark the colour PURPLE on its chocolate bars Read more: http://www.dailymail.co.uk/news/article- 2443740/Cadbury-loses-year-battle-Swiss-rivals-Nestle- trademark-colour-PURPLE-chocolate- bars.html#ixzz3n6BrJlVa Follow us: @MailOnline on Twitter | DailyMail on Facebookhttp://www.dailymail.co.uk/news/article- 2443740/Cadbury-loses-year-battle-Swiss-rivals-Nestle- trademark-colour-PURPLE-chocolate- bars.html#ixzz3n6BrJlVa@MailOnline on TwitterDailyMail on Facebook
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An industrial design is anything made by hand, tool or machine that has distinctive features, such as the shape of a chair or the decoration of the handle of a spoon. One a design is registered the designer, called the proprietor, has exclusive rights to the design for a 10 year period.
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Tonnes! Hangover 2 - tattoo
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. Mattel Inc. v. MGA Entertainment Inc. Barbie was 42 years old when the exotic, puffy-lipped Bratz dolls Cloe, Jade, Sasha and Yasmin strolled onto the scene in 2001. Tensions escalated as the Bratz seized about 40 percent of Barbie’s turf in just five years. The Bratz struck first. In April 2005, their maker MGA Entertainment filed a lawsuit against toy powerhouse Mattel, claiming that the line of “My Scene” Barbies copied the big-headed and slim-bodied physique of Bratz dolls. Mattel then swatted back, accusing Bratz designer Carter Bryant for having designed the doll while on Mattel’s payroll. Bryant worked for Mattel from September 1995 to April 1998 and then again from January 1999 to October 2000, under a contract that stipulated that his designs were the property of Mattel. In July 2008, a jury ruled in favor of Mattel, forcing MGA to pay Mattel $100 million and to remove Bratz dolls from shelves (an injunction that lasted about a year). But the two toy companies continued to duke it out. This April, in yet another court case, underdog MGA prevailed, proving that Mattel was actually the one to steal trade secrets. 2011 Read more: http://www.smithsonianmag.com/history/ten-famous- intellectual-property-disputes-18521880/#GDlkWk9GdBoBpS2Q.99 Give the gift of Smithsonian magazine for only $12! http://bit.ly/1cGUiGv Follow us: @SmithsonianMag on Twitter
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Electron integrated circuits or IC products that are configured and interconnected. Give the creator exclusive rights for a period of 10 years after registration.
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