1. Emotional properties of color Colors are often associated with emotions. Most people have a favorite color, probably stemming from long traditions and impressions of color. The feelings one has about certain colors may come from the association we have with warm and cool colors in nature.

2. Red is often associated with evil or danger. It is dynamic when used in a design.

3. Blue is a calm, soothing, and tranquil color, sometimes associated with sadness or depression

4. Yellow is a cheery color that embodies warmth and light.

5. Black is associated with bad luck and can be mournful,stark and dramatic.

6. White often symbolizes purity, truth, innocence, and light.

7. Violet is a symbol for royalty or wealth.

8. Green can signify life or hope.