1. A J O U R N E Y I N T O A N E W E R A New rules | New customers | New markets | New ideas | New businesses | New directions

2. Do you understand the new economy? Do you understand the new economy? Can you read the changing pace of business? Are you focused on people & technology? Are you ready to connect with the market? Is your business as mobile as your customers?

4. Avoiding the deadly business sins 7

5. Avoiding the deadly business mistakes 7

6. Believing the marketing has become justified, & craving constant growth from unchanged products, goods & services 1

7. Coveting profits at all costs without regard to ethics, people or the environment 2

8. 3

9. 4

10. Laziness & indifference wrapped in complexity, policy & procedures 5

11. 6

12. 7

14. Marketing is 15% knowledge & 85% PassionEnthusiasmListeningLeadershipEnjoymentRespect

18. “Give me someone of average ability; but with a burning desire to succeed & I will give you a winner in return – every time” 8 Don’t criticise, condemn or complain Give honest, sincere appreciation Arouse in the other person an eager want Be genuinely interested in other people

19. “Give me someone of average ability; but with a burning desire to succeed & I will give you a winner in return – every time” A person’s name is the sweetest & most important sound in any language Engage in understanding the other person’s interests Make them feel important - & do it sincerely - SMILE

20. We are too anchored & set in our ways We jump to familiar conclusions We don’t like to put ourselves into a state of discomfort

21. Ready – Aim - Engage Set new e-commerce standards Set new e-commerce standards Represent & mirror your brand with a modern & progressive attitude Represent & mirror your brand with a modern & progressive attitude Starting today… Starting today…

22. New rules | New customers | New markets | New ideas | New businesses | New directions S T A R T I N G T O D A Y S T A R T I N G T O D A Y T H A N K Y O U michael@theothermichaeljackson.com T H A N K Y O U michael@theothermichaeljackson.com