1. IDENTIFYING COMPETITIVE ADVANTAGES Three common tools used in industry to analyze and develop competitive advantages include: – Porter’s Five Forces Model – Porter’s three generic strategies – Value chains

2. THE FIVE FORCES MODEL – EVALUATING BUSINESS SEGMENTS Porter’s Five Forces Model determines the relative attractiveness of an industry

3. THE THREE GENERIC STRATEGIES Organizations typically follow one of Porter’s three generic strategies when entering a new market

4. VALUE CREATION Value Chain