1. Partnership Working

2. Objectives: Building partnerships to deliver long-term benefits. Balancing activities with your unique brand.

3. Who are we? Independent Charitable Trust Custodians Preservation & Promotion Caretaker

4. What do we mean by Preservation? 250 homes 5 principal buildings Every blade of grass Safety & Security

5. What do we mean by Promotion? Museum Gift Shop Collection Learning Events Marketing & PR Edwardian Tea Rooms Community

6. What is PSM&GV to us? Aspiration Reflection of our challenges Clear, simple message Platform

7. Who do we want to be? Destination Port Sunlight Residents as Curators Building, landscapes & monuments as exhibits Village as a dynamic space for engagement Financial independence Entrepreneurial organisation Award-winning Reputable, accredited Museum ‘Gated’ site approach High quality infrastructure Embedded in local community Sustainable organisation & village

8. Why do we need Partnerships? New & developing organisation Our vision Location Profile Income opportunities Audience development Collection Expertise Extend our reach Space

9. Do we have a strategy? Forward Plan Organic Open to opportunities Communicating the vision Knowing the right people Look under your nose Asking the question Hard work & perseverance

10. Future challenges: Personality-led Don’t lose your head Check-in with the brand Balancing Heritage & Commercialisation Funding Village infrastructure Staff training & development

11. What makes a good partnership? Understanding Respect Mutual-benefit Trust Connection

12. Some examples… Village Consortium Group Friends of Port Sunlight Village Gorge-Us, award-winning Tea Rooms Lady Lever Art Gallery, NML Contessa Hotels Destination Marketing, Wirral Council

13. Some potential long-term partners: Birkenhead Market Merseyrail Claremont Farm University of Liverpool

14. Case Study: Leverhulme Hotel & Spa The Contessa Hotels brand Paul’s role Working with PSM&GV Example projects