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Biogas Promotion in Proposed NDBMP in Bangladesh Md. Zahidul Islam Investment Officer, IDCOL April 06,2006.

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Presentation on theme: "Biogas Promotion in Proposed NDBMP in Bangladesh Md. Zahidul Islam Investment Officer, IDCOL April 06,2006."— Presentation transcript:

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2 Biogas Promotion in Proposed NDBMP in Bangladesh Md. Zahidul Islam Investment Officer, IDCOL April 06,2006

3 Presentation Structure Awareness Persuasion Adoption Objective: To increase the number of quality biogas plant

4 Awareness Promotion… General awareness through electronic media. (TV/Radio) Developing & distributing printed materials Orientation in the community level Linking biogas session with other related program

5 Awareness Promotion… Mosque based discussion program Miking in rural bazaars School based awareness program Tea stall session Popular theater and folk song program

6 Persuasion Follow UP interested customer Use satisfied biogas user for persuasion (farmer-farmer approach) Plant visit for demonstration Maximum use of local mason and supervisor in household visit. Follow up by credit institution

7 Adoption Provision of subsidy and credit Guarantee for five(5) years Free maintenance & services Quality service and customer satisfaction

8 Marketing Strategies #2Constructing high quality biogas plant #1Targeting easy segment with highest potential customers #3Reducing price by gaining efficiency in construction and management.

9 Methods Cluster construction to have combined effect Optimum utilization of slurry Integrating biogas with fisheries, organic farming, vegetable production

10 Questions & Answers

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