1. DRiVE The Surprising Truth About What Motivates Us

2. A New Operating System

3. HOW WE ORGANIZE WHAT WE DO HOW WE THINK ABOUT WHAT WE DO HOW WE DO WHAT WE DO

4. INTRINSIC E X S I C N I T

5. extinguish intrinsic motivation diminish performance CARROTS crush creativity crowd out good behavior foster short-term thinking AND encourage cheating, shortcuts, unethical behavior become addictive STICKS The Seven Deadly Flaws

6. Type I Intrinsic Focus on the work itself Self-directed Type X Extrinsic Money is why they do what they do Recognition is a goal in itself

8. hire good people and leave them alonehas powerful effect on performance and attitudecreating conditions for people to do their best work acting with choicefigure out what is important to each individual employeeleads to engagement

9. the joy is in the pursuit more than the realizationthe desire to get better at something that mattersan asymptotethe best predictor of productivitysometimes – many times – it’s not much fun

10. we are designed to be active and engaged a cause greater and more enduring than ourselves has potential to rejuvenate our business

11. The Type I Toolkit

12. Awaken Your Motivation Improve Your Group The Zen of Compensation Helping Our Kids

13. DRiVE

14. References Pink, D. H. (2009). Drive: The surprising truth about what motivates us. New York, NY: Riverhead Books.