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Published byMagdalen Ray Modified over 9 years ago
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BBI1O1
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Necessities Goods and services you must have to survive
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Goods and services that are not necessary for survival
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Income, job, age Where you live (developed vs. 3 rd world country; climate) Status, values, goals Exposure to media Faith, customs, habits Trends, changes in family lifestyle
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Needs and wants differ from person to person Employment is considered a need for many A car, computer and TV are considered needs for many Past wants become future needs
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His ideas and theories about human psychology are heavily applied in the world of business today Developed a “hierarchy of needs” that we still study today
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According to Maslow, a person’s lower-order needs must be met before the higher ones can be satisfied.
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