1. Writing A Business Plan

2. Lesson Goals: Entrepreneurs will learn: –The reasons for preparing a business plan –The components of a business plan –The format of a business plan Writing A Business Plan

3. The Industr y The Company The Product or Service

4. Marketing Research and Analysis Customers Market Area Market Size and Trends Competition Market Share and Sales Writing A Business Plan

5. Marketing Plan Overall Market Strategy Pricing Sales Tactics Advertising and Promotion Packaging Publicity Writing A Business Plan

6. Operating Plan Location Facilities and Improvements Strategies and Plans Labor Force Writing A Business Plan

7. Management Team Organization Personnel Management Compensation and Ownership Board of Directors Writing A Business Plan

8. The Financial Plan The Cash Flow Worksheet Sources and Uses of Funds The Income Statement (Profit and Loss Statement) The Balance Sheet Writing A Business Plan

9. The Cash Flow Worksheet Sales Cash Receipts Disbursements Net & Cumulative Writing A Business Plan

10. Sources and Uses of Funds Sources of Funds Uses of Funds Cash Balance Writing A Business Plan

11. The Income Statement Sales Cost of Goods Sold General & Administrative Expenses Net Income (pre-tax) Taxes Net Income (after-tax) Writing A Business Plan

12. The Balance Sheet – Assets Writing A Business Plan Current Assets + Fixed Assets + Other Assets + = TOTAL Assets

13. The Balance Sheet – Liabilities Writing A Business Plan Current Liabilities Long- Term Liabilities Total Liabilities

14. The Balance Sheet – Equity Equity Total Liabilities and Equity Writing A Business Plan