1. Public Library National Strategy Working Group Media use and attitudes Past, present and future? Claire Mack Regulatory Affairs Manager

2. 1 Structure The last 10 years Current picture What Ofcom is doing to prepare for the future

3. 2 The last 10 years……..

4. Which media would you miss the most? 3 Watch TV 2005 2012 48 Use a mobile phone 11 8 Listen to the radio 6 Go online via computer/laptop (and netbook/tablet in 2012) 2 Play console/ computer games 52 17 6 3 Listen to music on Hi-fi/CD/Tape player 14 5 Read Newspapers /Magazines Listen to portable MP3 device 1 Watch videos/DVDs 1 2 1 1 1

5. What is your preferred method of communication for: Getting in touch with a friend to arrange to meet? 4 2005 2012 57 22 18 48 27 23 1 1 1 Mobile phone call Text message Home/landline call Letter Email/website

6. 5 What is your preferred method of communication for: Booking a holiday? 2005 2012 43 24 19 3 1 * 48 30 10 5 * Mobile phone call Text message Home/landline call Letter Email/website Meet in person

7. 6 What is your preferred method of communication for: Checking your bank balance? 2005 2012 Mobile phone call Text message Home/landline call Letter Email/website Meet in person 53 19 13 5 5 * 44 40 3 3 3 2

8. 7 The current picture

9. Techie teens are shaping how we communicate

10. We reach our peak digital understanding at 14-15 years old 9 Source: Ofcom Digital confidence score, by age group Average

11. The ‘Millennium Generation’ 2000 2005 2010 2015 iTunes 2002 Facebook & YouTube 2005 BBC iPlayer 2007 Twitter 2006 2004 Gmail Tablet computers 2010 First 4G services 2012 Smart glasses 2014 2000 ADSL broadband First smartphones 2007 2008 50Mbit/s broadband 3G mobile 2003 2011 Snapchat

12. 11 How are young teenagers different? 12-15s weekly use compared to all adults

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20. 19 The current picture There has been growth in take-up and use by older people, across a range of devices There has been growth in a range of online activities, particularly across communication and entertainment activities User-generated content is an information source for users, although online users are more likely to receive than to contribute content Privacy and security attitudes and behaviour continue to vary considerably by age group Among those with app-enabled devices, apps are more popular than browsers for some online activities

21. 20 Source: Ofcom The Millennium Generation is losing its voice % of total time spent communicating through any device

22. Opinions about results from a search engine 21 % of search engine users in Scotland

23. 22 Source: Ofcom – Scotland data Proportion of media and communications activities across the day, all adults TV and radio are still popular Radio Text TV

24. 23 Internet take-up in Scotland: 2009-2014 Households (%)

25. 24 Claimed time spent on the internet in a typical week Hours per week

26. 25 Broadband take-up Household take up (%)

27. 26 Changes in take-up, by age group: 2012, 2013 and 2014: Glasgow

28. 27 Broadband take-up in Glasgow, by socio-economic group: 2012, 2013 and 2014

29. What Ofcom is doing to prepare for the future? 28

30. Looking forward, a number of important trends that could have a significant impact on spectrum use are emerging, including mobile broadband growth, the emergence of new uses such as machine-to-machine (M2M) communications and increasingly sophisticated techniques for sharing spectrum. Making more spectrum available White Spaces 29 Spectrum supports all mobile connectivity

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32. Thank you Claire.mack@ofcom.org.uk 31