1. Weather-Ready Nation www.noaa.gov/wrn

2. National Weather Service What will 2013 be known for… What will 2013 be known for… 2

3. National Weather Service Weather-Ready Nation Decreasing Vulnerability by Increasing Resilience Weather-Ready Nation Decreasing Vulnerability by Increasing Resilience Becoming a Weather- Ready Nation is about building community resilience in the face of increasing vulnerability to extreme weather. 3 NOAA is developing new decision support services, improving technology to track and forecast storms, and expanding its dissemination efforts to achieve far-reaching national preparedness for weather events.

4. National Weather Service Building a Weather-Ready Nation Emphasis on Decision Support Services Building a Weather-Ready Nation Emphasis on Decision Support Services Provide superior decision support and foundational information services Use our unique, local relationships with Core Partners to help them to better prepare our communities for extraordinary events Invest in Science and Technology Use state-of-the-art technology and cutting-edge science to provide the best service possible Empower our workforce Workforce is trained and equipped to meet America’s evolving needs Emergency Response Specialists (ERS) are accessible on-site and through remote technologies 4

5. National Weather Service Building a Weather-Ready Nation Warnings and Forecasts From the Sun to the Sea Building a Weather-Ready Nation Warnings and Forecasts From the Sun to the Sea Delivering life-saving weather forecasts and warnings Impact-based tornado warnings Improved Hurricane forecasts 5

6. National Weather Service Building a Weather-Ready Nation Innovative Science and Technology Solutions Building a Weather-Ready Nation Innovative Science and Technology Solutions 6 Model Ensembles Next-Generation Polar Satellites Phased Array Radar Tsunami Detection

7. National Weather Service WRN Ambassador Initiative

8. National Weather Service WRN Ambassadors Initiative 8 Resilience as high priority Preparedness Responsiveness Mitigation Innovative partnerships Reinvigorate existing relationships Create new relationships Consistent messaging More effective communication with public Rising above the “noise” of daily life PEOPLE PARTNERSHIPS DIALOGUE

9. National Weather Service WRN Ambassadors Initiative 9 NWS will continue to improve the science and the technical capabilities We need partners’ help in transforming society to become ready, responsive and resilient to increasing extreme weather threats. A Weather-Ready Nation requires our entire society to improve the way it incorporates weather information into decision making. SOCIETAL RESPONSE EQUAL TO RISK SOCIETAL RESPONSE EQUAL TO RISK

10. National Weather Service What it Takes to be a WRN Ambassador … 10 Be an example Promote Weather-Ready Nation messages Provide incentives to your constituents & stakeholders Share your success stories READY RESPONSIVE RESILIENT

11. National Weather Service Government Emergency Management AcademiaPrivate Sector Broadcast Media Social Science 11 WRN Ambassadors Initiative -It’s All About Partnerships-

12. National Weather Service Douglas Hilderbrand Douglas.Hilderbrand@noaa.gov Jennifer Sprague Jennifer.sprague@noaa.gov Questions and Discussion www.weather.govwww.noaa.gov/wrnwww.weather.govwww.noaa.gov/wrn 12