1. Leveraging Local Presence CCA March 2015

2. Who We Are

3. Our Audiences

4. Well-Rounded PR Program Press releases + Advertorials Community Awareness Campaigns Sponsorships + Events

5. Press releases with great photos… Photos are essential to storytelling and good placement!

6. Advertorial Series Educate Promote 100% Control of the message

7. Customer Care Department: Local Heroes

8. Community Awareness Campaigns

9. High School Basketball Halftime Shows

10. Sponsorships—infused with CREATIVITY Summer Concert Series at The Lion’s Den Fun Bus Bar Crawl on St. Paddy’s Day BINGO & CORNHOLE Leagues at popular local hangouts

11. Scholarship Challenge

12. Events: Boots on the ground

14. Tips for Leveraging Local Presence Capture GREAT photos of your brand at local events for press and social media Meet with directors from local charities and chambers to brainstorm “fresh ideas” for community events & fundraisers Infuse Sponsorships + Events with creativity, color, and interactive fun