2. What is Web 2.0? FUN Internet tools, gadgets, websites Easy to use You can generate your own product from these tools!

3. Need:  Students need more engaging ways to learn.  Generating a new product to demonstrate learning was limited.  Free tools needed to create exciting products. Unbelievably BORED!FUN, exciting, learning!

4. Research: Learning is engaging when students generate a creative product. Use what students use to present learning: social media. Web 2.0 tools are easy to use. “Bottom-up” technology: anyone can use Web 2.0 tools (not just computer programmers).

5. Development: Most Web 2.0 tools blocked by school internet filters. Who: Students, teachers, teenagers, adults

6. Commercialization: Web 2.0 Example: Production & Manufacturing The Internet Idea of Jason Smith Co-Producers: Jodie & Adam Smith Marketing & Distribution TeacherTube Community Members, search engines, word of mouth, technology conferences

7. Rate of Adoption: Innovators Webpage Designers Early Adopters Media Specialists & Teens Why Adopt Web 2.0? *Better than traditional Web 1.0 *Compatible to changing needs and changing technology *Easy to use *Try it, you’ll fall in love with it

8. Rate of Adoption: Laggards: School Administrators & Teachers Laggards: Mainstream Commercial Web 1.0 Strategies towards Adoption of Web 2.0 —Web 2.0 is compatible with the 21 st Century education. —No additional training or expense need occur to implement Web 2.0. —Web 2.0 tools are free to try and accept or reject without cost. —Web 2.0 is already inundated in the world of technology. Microsoft Office and other commercial companies will not choose Web 2.0 because of the no cost to the consumer. Such commercial entities will (or have) found a way to make a profit from Web 2.0. Compatibility Complexity Trialability Observability

9. Rate of Adoption: Which combination of perceived attributes would be best for helping Web 2.0 meet critical mass in education?

10. Source: Web 2.0 S Curve: Christopher Rollyson S Curve

11. Adoption of Innovation: Decentralization Web 2.0 should be managed and maintained by the classroom teacher.

12. Adoption of Innovation: Who: TEACHERS & Students Key Change Agents in Education

13. Adoption of Innovation: Who should be recommended as key change agents in education and how can the seven roles of a change agent be used to effect positive social change? Develop a Need for Change Develop Rapport with Clients Make learning interesting, engaging, and interactive Web 2.0 is a reliable and effective collection of tools to incorporate into the learning environment. Diagnose Problems Web 1.0 does not provide a rich selection of applications that are user-controlled and user-oriented.

14. Adoption of Innovation: Who should be recommended as key change agents in education and how can the seven roles of a change agent be used to effect positive social change? Create Intent to Change Translate Intent into Action Stabilize Adoption & Prevent Discontinuance Achieve Terminal Relationship Web 1.0 expensive; Web 2.0 free and creative Free, creative, readily accepted and familiar to students Free! Easy to Use! Creative! Students already use Web 2.0! No contracts to sign. No training needed. No tech person needed to install.

15. Adoption of Innovation: Has Web 2.0 met critical mass in society?

16. Needs: Web 2.0 The Solution: School is boring! Presenting learning is limited. Generating a presentation is usually a skit, speech, poster,diorama, etc. Schools have limited budgets to purchase software. Web 2.0 schools are creative. Plenty of Web 2.0 tools. Web 2.0 tools are fun and can even be used at home. Web 2.0 tools are F R E E ! ! !

17. Get “Jazzed” About Web 2.0 (YouTube video: Through Web 2.0)