1. The Great Society A War on Poverty The War in Vietnam The Civil Rights Act of 1964 The Voting Rights Act of 1965

2. New Frontier – Kennedy The addition of a temporary thirteen-week supplement to jobless benefits, The extension of aid to the children of unemployed workers, The redevelopment of distressed areas, An increase in Social Security payments and the encouragement of earlier retirement, An increase in the minimum wage and an extension in coverage, The provision of emergency relief to feed grain farmers, and The financing of a comprehensive home-building and slum clearance program.

3. The 1964 Election 1964: Johnson v. Rep. Barry Goldwater. Goldwater: Senator from Arizona. Gave birth to the modern conservatism Johnson presented Goldwater as an extremist Said Goldwater wanted to abolish the social welfare programs of the New Deal. ‘Strike first’ mentality.

4. “The Daisy Ad”

5. “The Johnson Treatment” Reputation of being “overpowering and intimidating” Invaded personal space: nose to nose “persuasive and personable rather than elegant and charming”

6. The Great Society A set of domestic programs proposed or enacted in the United States on the initiative of President Lyndon B. Johnson Medicare & Medicade Head start Programs HUD (Housing and Urban Development) Job Corps Higway Safety Act Fair Packaging and Labling Act Water Quality and Clean Air Acts “ We are going to assemble the best thought and broadest knowledge from all over the world to find these answers. I intend to establish working groups to prepare a series of conferences and meetings—on the cities, on natural beauty, on the quality of education, and on other emerging challenges. From these studies, we will begin to set our course toward the Great Society.” - LBJ at the commencement at the University of Michigan, May 1964

7. War on Poverty “There are tens of millions of Americans who are beyond the welfare state. Taken as a whole there is a culture of poverty…bad health, poor housing, low levels of aspiration, and high levels of mental distress. Twenty percent of a nation, some 32,000,000.” Michael Harrington, author of the Culture of Poverty 1962

8. WAR ON POVERTY Lyndon B. Johnson had initial success. Early in 1964, he had declared an… “ unconstitutional war on poverty in America” and proposed sweeping legislation designed to help Americans “on the outskirts of hope.”

9. Economic Opportunity Act Enacted August of 1964.  $1 billion - youth programs, antipoverty measures, small business loans, and job-training. VISTA (Volunteers in Service to America) Project Head Start: education for underprivileged preschoolers Public-works programs for poor neighborhoods

10. War on Poverty Medicare: social insurance -- coverage for those 65 and over, Medicaid: US health program for individuals and families with low incomes and resources