1. 1 Competitive Information Training Prepared By: John Yurtin CTIS # 29948 February 9, 2005

2. 2 Where to find the information????? 1.Connection Systems Toolbox 2.Delphi Packard Intra-net 3.Connection Systems Catalog (Internet) 4.Internet Searches 5.Delphi Experts

3. 3 Where to find the information????? 1. Connection Systems Toolbox –Support Information »Competitive Profiles Matrix »Wiring Component Substitution Studies »Performance Characteristics  Performance Specifications Matrix –Connection Systems Portfolio »Specific Product Competitive Information –Preparing For Your Customer »Competitors Websites »Competitive Analysis Reports »Divisional Marketing Website

4. 4 Where to find the information????? 2. Delphi Packard Intra-net –Engineering »Competitive Assessment Webpage http://delphip.ped.gmeds.com/ac2_comp_assessment/index.htm »Competitive Profiles Matrix –Marketing »Competitors Websites »Competitive Analysis Reports »Divisional Marketing Website »Specific Product Competitive Information »Fleck Research & Bishop Reports –Quickplace »List of Competitors – Jeff Vickers

5. 5 Where to find the information????? 3. Connection Systems Catalog (Internet) –Customer Services »Competitor Cross Reference –Catalog Search »EEDS Marketing  Competitive Information

6. 6 Where to find the information????? 4. Internet –Competitor’s Websites »Technical Reports »Published Articles –Internet searches by Product Name e.g. FCI Sicma Connections »Often takes you to specific published information from tech shows, symposiums, anywhere an article or paper is published. –Patent Office Website (available from Delphi Intra-net) http://apollo.delphiauto.com/info/weblink.html#government

7. 7 Where to find the information????? 5. The Delphi Experts –There are always people in the regions who can often help »Consider Technical Experts »Customer Specific Experts »Sales Contacts »Marketing Contacts –Using the “People Search” can often lead you to the right people! –There is still a lot of competitive information buried in individual File Cabinets and Hard Drives

8. 8 2005 Competitive Assessment Projects 10-7-04 Dave Pritchard

9. 9 Competitive Assessment Organization  Competitive Assessment Function –Develop an engineering assessment capability. This should provide for each of the following: » Full time dedicated personnel » Purchase components/systems » Testing and performance evaluation » Data base set-up and displays for customer center locations – Determine assessment schedule and execute – Communicate assessment results » Engineering – Product and Manufacturing » MCIP » Others as appropriate

10. 10 Competitive Assessment Organization  Steve Duca –Dave Wright »Dave Pritchard  Randy Austin – Wiring System, BECs, & Components – Teardown, analysis, & data collection  Marianne Case – Wiring System, BECs, & Components – Teardown, analysis, & data collection – after 10-15-04  Alan Toot – Components and BECs – Physical testing and evaluation – after 11-30-04  Matt Abruzzi – Contract Technician

11. 11 Competitive Assessment Display Room – CSE (Champion)

12. 12 Assessment Project Selection  Full vehicle harness set analysis  Use harness set selection to drive component & BEC analysis  Vehicle Selection Based On: –J.D. Power Market Segments »J.D. Power Best In Class  Has global implications based on quality performance –New business pursuit –Customer request

13. 13 Project Selection Prioritization  Prioritization Based On: –New Business Pursuit – Existing Markets –Specific Customer Request (Special Project) –No Current Assessment In J.D. Power Vehicle Category »J.D. Power Best–In–Class Is Selected Unless:  We already produce that vehicle set at Delphi Packard –Look at #2 vehicle or “brand of interest”

14. 14 Competitive Assessment Portfolio & Project Selection  Competitive Assessment Portfolio Note: Green shading indicates J.D. Power “Best – in- Class” vehicle

15. 15 2005 Proposed Projects