1. UC Berkeley Extension Entrepreneur Certificate program MARKETING STRATEGIES

2. TRY ANYTHING

3. MARKETING AND INNOVATION THAT’S ALL THERE IS

4. BUSINESS AND MARKET ALIGNMENT

5. BASIC STARTUP PURPOSE IN LIFE

6. THE LEAN CYCLE

7. BUSINESS MODEL CANVAS

8. THE MARKETING OBJECTIVE

9.  You have a product  Your task is to write something that could be used in an ad, on a website, in a conversation, or a presentation to get a potential customer to buy the product  Groups of 4  15 minutes EXERCISE

10. THE 4 P’S OF MARKETING

11. Getting it right PRODUCT

12.  Marketing Possibility YouTube Channel Marketing Possibility YouTube Channel BRAND

13. MINDSHARE

14. SIZING YOUR MARKET AKA: HOW MUCH CAN YOU REALLY MAKE?

15. WHO IS YOUR CUSTOMER?

16. SINGLE-MINDED VALUE PROPOSITION

17. For (target customers) Who (have the following problem) Our product is a (describe the product or solution) That provides (cite the breakthrough capability) Unlike (reference competition), Our product/solution (describe the key point of competitive differentiation) VALUE PROPOSITION UNIVERSAL SELLING PROPOSITION

18. EXERCISE REVISITED

19. PRODUCT ADOPTION CYCLE

20. CROSSING THE CHASM

21. POSITIONING

22. DIFFERENTIATION MICHAEL PORTER’S VALUE CHAIN

23. ASSESSING COMPETITION MICHAEL PORTER’S 5 FORCES

24. SWOT EXERCISE

25. Value- based PRICE

26. PRICING

27. EXPERIENCE ECONOMY

28. EXPERIENCE ECONOMY FACTORS

29. EXPERIENCE ECONOMY TRADEOFFS

30. EXPERIENCE ECONOMY PROGRESSION

31. Who sells? Where? PLACE

32. MARKETING CHANNELS

33. Getting the word out PROMOTION

34. THROWING STUFF AGAINST THE WALL

35. Customer development STARTING YOUR JOURNEY

36. MARKETING FUNNEL

37. MARKETING TO SALES FUNNEL

38. ELEVATOR PITCH

39. SURVEYS

40. INBOUND MARKETING

41. MARKETING AUTOMATION

42. TYPES OF ONLINE PARTICIPATION

43. SEO RANKING FACTORS