1. III. Lead Tracking and Management Tools Call Source: Tracks sources for phone leads and records phone calls Vaultware: Real time unit availability and pricing Lead2Lease: Lead management system Level One: 24/7 call center Google Analytics: Measures traffic to property website Vaultware Lead2Lease

2. Website Metrics – Google Analytics

3. IV. Community Outreach & Advertising Free community outreach Churches Community Centers, Housing Agencies, Medical Offices Retailers – grocery stores, pizza delivery Free/Inexpensive paid advertising Bozzuto.com (corporate website, basic templates) Craigslist, Facebook, Twitter Blind ads (list income restrictions but not specific community name) Senior Beacon, Express, The Examiner, The Gazette Radio advertising

4. Bozzuto.com

5. Paid Advertising Internet Advertising: –Google/Yahoo pay-per-click –Craigslist enhanced listings –Apartments.com –ApartmentShowcase.com –ApartmentGuide.com –ForRent.com –WashingtonPost.com –Rent.com –4WallsinDC.com –MyNewPlace.com –Facebook.com –Yahoo Local –Google Maps –Capture the Market Videos Print Advertising: –Washington Post –Apartment Showcase –Apartment Guide –For Rent Magazine Mass Transportation Signage: –WMATA (rail or bus)

6. Internet Advertising

7. Internet Marketing Tools – Email Campaigns

8. V. Best Practice Recommendations  Develop an organized marketing campaign (branding, collateral materials, ad sources, etc.)  Ensure thorough understanding of competitive properties (location, rents, features/amenities, concessions, etc.)  Focus on positive future resident and current resident experience (hospitality, signature services, etc.)  Hire a professional and knowledgeable staff (dress code, interpersonal and marketing skills, etc.)  Maintain a clean and inviting property (fresh scents, manicured landscaping, etc.)  Establish partnerships with housing agencies, local employers and advertising vendors  Continue driving traffic with ad sources to establish on-site waiting list