1. Cypress Semiconductor Corporation Cypress Confidential Sales Training 09//25/2012 Synaptics S320x vs. Cypress TMA46x Mobile Phone Applications Cypress Delivers the World’s Best Touchscreen Solution

2. Sales Training 09/25/2012 2 Cypress Confidential CYPRESS INTERNAL USE ONLY Synaptics S320x Overview Synaptics S320x is a fully self-contained, ready to use, capacitance sensing IC featuring : Small finger support down to 4 mm diameter Point contact passive stylus input with automatic pen/finger disambiguation Supports gloved finger detection Up to 250 Hz report rate Support for screen sizes up to 5.9 in Synaptics S320x finds application in: Mobile phones Smart remote controls Digital cameras Synaptics S320x is a premium solution for touchscreens up to 5.9 in. offering advanced capabilities to enable new user interaction modes and integration flexibility. Synaptics S320x

3. Sales Training 09/25/2012 3 Cypress Confidential CYPRESS INTERNAL USE ONLY Challenges Using Synaptics S320x 1. Does not provide best-in-class Signal-to-Noise Ratio (SNR) SNR is directly proportional to TX voltage Synaptics S320x can only provide 3.3 V TX drive inside the chip 2. Cannot support wet-finger tracking without false touches Waterproofing is required for functionality in the presence of condensation, sweat, or rain Synaptics S320x cannot do self + mutual capacitance sensing which is required for true waterproofing 3. Low performance CPU, less Flash and RAM; limits data processing within the touch controller Touch data processing needs to be done in the host processor for optimum performance TMA46x solves these problems TMA46x has a 10 V TX drive inside the chip for best-in-application SNR TMA46x uses both self and mutual capacitance sensing methods simultaneously enabling robust performance in the presence of water TMA46x contains a 32-bit ARM M0 CPU with 64 k Flash and 8 k RAM for the highest performance Smart Phone Requires high performance in the presence of noise and water TMA46x provides a high performance touchscreen solution

4. Sales Training 09/25/2012 4 Cypress Confidential CYPRESS INTERNAL USE ONLY Synaptics S320x vs. TMA46x FeatureS320xTMA46x Die size7.8 mm 2 14.95 mm 2 RX channels289 High voltage TXNo10 V Sensing methodMutual Capacitance Self Capacitance + Mutual Capacitance WaterproofingNoYes Reversible MUXNoYes CPU core16-bit RISC32-bit ARM M0 Power consumption36 mW20 mW Stack ups supported SITO & DITO, Glass & PET Sensors, In-Cell GFF, GF2, G1F, G1M, PFF, DITO, SITO, SOL, On-Cell Smallest package available 60-BGA (5.0 x 5.0 x 0.6 mm) 49-WLCSP (3.9 x 3.9 x 0.6 mm) Cypress Confidential The indicated parameters are in the perceived order of importance

5. Sales Training 09/25/2012 5 Cypress Confidential CYPRESS INTERNAL USE ONLY Customer objections to adopting TMA46x over Synaptics 320x 1. “Synaptics S320x can provide advanced features like stylus and glove” Advanced features for TMA46x are in development 2. “Synaptics S320x is a lower cost solution” Neutral pricing for TMA46x can be provided when competing against Synaptics 3. “Previous design was using Synaptics S320x” / “More familiar with Synaptics S320x” TMA46x offers better performance than the Synaptics S320x in SNR, waterproofing, and power consumption

6. Sales Training 09/25/2012 6 Cypress Confidential CYPRESS INTERNAL USE ONLY Sales Cautions for TMA46x TMA46x has a lower number of RX channels Limits the ability to conduct full panel single-pass scanning Increased time needed to scan the full panel Lower refresh rate with dual-pass scanning configurations Cypress Confidential

7. Sales Training 09/25/2012 7 Cypress Confidential CYPRESS INTERNAL USE ONLY Design Challenges Noise suppression with thin stack-ups Robust performance in the presence of water TMA46x Solution On-chip 10 V TX boost for higher SNR Uses self + mutual capacitance sensing for true waterproofing Kit: CY3290-TMA400EVKCY3290-TMA400EVK Training: TrueTouch Sales Webcast WW37TrueTouch Sales Webcast WW37 Product updates: Gen4 Quick LinksGen4 Quick Links TMA46x Value Suggested Collateral TMA46x Win over Synaptics S320x Example – Mobile Handset Synaptics S320x Competition Block Diagram Smart Phone TMA46x provides superior noise immunity enabling the flexibility for thinner display stack ups Gen4 Touchscreen Solution Communication I2C/SPI ARM M0 Cortex 48- Mhz CPU Flash SRAM 10 V TX Pump Programmable TX/RX Multiplexer ADC Digital Sequencer RX Ch. 0 RX Ch. 1 RX Ch. 2 RX Ch. 3 RX Ch. 4 RX Ch. 5 RX Ch. 6 RX Ch. 7 RX Ch. 8 ADC MUX Communication Up to 45 TX/RX Pins (package dependant)