1. Małopolska Health Resorts in European Cooperation Networks João Pinto Barbosa Szczawnica, 18.06.2012 European Spas Association

2. European Spas Association Summary ESPA Activities & Networks Marketing

3. http://www.europeanspas.eu/members/ European Spas Association

4. European Spas Association Aims to Exchange experience, best practices, know-how to Develop health and wellness strategies for prevention and rehabilitation for the european citizens to Promote and to Improve quality in spas and health resorts to Stimulate and fund Research

5. European Spas Association Activities & Networks 1. Lobbying 2. Supporting the ESPA members 3. Quality 4. Joint projects 5. Promoting the European Spas philosophy in Europe and abroad 6. Marketing

6. European Spas Association Lobbying EU Health for Growth Programme 2014/2020 EU Directive 2011/24/EU on the application on patient rights in cross-border healthcare EU Parliament resolution onEurope, the worlds nº 1 tourist destination ATTPUBLICPOLICY.EU

7. European Spas Association Supporting the Members SERBIA ROMANIA

8. European Spas Association Quality Standards

9. EuropeSpa med is the seal of quality for health resort hotels and clinics as well as medical wellness centres. Visitors are treated over a period of at least two and ideally three weeks according to a medical plan drawn up by a doctor. Then again, preventive measures may only last a few days if the aim is to generally prevent disease or make the guest aware of health issues. European Spas Association

10. In cooperation with European Spas Association

11. TC 228/WG 2 Health Tourism Services ISO/DIS 28621 (Draft International Standard) Medical spas using natural resources -- Service requirements Ackonowledge health resorts with specific natural factors such as natural resources of the earth or the climate used in health treatments, under medical supervision ISO/AWI 17679 (Approved Work Item) Wellness spa -- Service requirements ISO/AWI 17680 (Approved Work Item) Thalassotherapy - Service requirements European Spas Association

12. European Spas Association International diplomas recognized by the European Spas Association and its members. A reliable source of well educated spa professionals on an international level. Development of international curricula Joint Projects

13. Thalasso division Radon health resorts division Peloid division European Spas Association

14. European Spas Association Promoting the concept the European Spas philosophy ISMH CONGRESS EUROPEAN TOURISM FORUM

15. European Spas Association Marketing B2B business to business B2C business to consumer P2P people to people

16. European Spas Association The role of the European SPA Destinations, Health Resorts and Clinics in prevention, health promotion and rehabilitation Specific health problems of the society, e.g. aging population, obesity, osteoporosis, supported by concrete answers and results by the European Spa philosophy The advantages and healing qualities of mineral springs and climate for human body and spirit – traditions and new findings Message

17. European Spas Association NETWORKS Targets ESPA members Spa Destinations European Union Organs and Institutions Journalists / Spa Magazines Partners other Stakeholders Spa clients Public

18. Printed Materials European Spas Association

19. PR & Events ITB BERLIN 2012 HEALTH AND WELLNESS MEDIA DAYS TERMATALIA 2011 OURENSE, SPAIN European Spas Association

20. DATABASE of Journalists and Magazines related to Tourism and Health European Spas Association

21. Online Marketing European Spas Association

22. THE NEW CONSUMER DEGREE OF TRUST SOURCE: NIELSEN GLOBAL CONSUMER SURVEY 2009 European Spas Association

23. SOURCE: STEPHANIE PERRONE GOLDSTEIN (COYLE HOSPITALITY GROUP) European Spas Association

24. www.europeanspas.eu www.espa-ehv.eu European Spas Association

25. www.europeanspas.eu www.espa-ehv.eu

26. European Spas Association

27. www.europeanspas.eu www.espa-ehv.eu Source: Google Analytics European Spas Association

28. www.europeanspas.eu/newsletter European Spas Association

29. www.facebook.com/europeanspas

30. People share, read and generally engage more with any type of content when its surfaced through friends & people they know and trust CNN European Spas Association

31. Word-of-Mouth Word-of-Mouse European Spas Association

32. www.facebook.com/europeanspas Fastest growing segment: Women over 55y.o., up 175.3% in the last 120 days. SOURCE: INSIDEFACEBOOK.COM European Spas Association

33. European Spas Association PASCAL LAUENER / REUTERS Poland statistics Total Facebook users : 8.426.880 (21,91% of Pop.) Position in the ranking by countries: 25 Grew by more than 902.000 users in the last 6 months

34. http://twitter.com/europeanspas

35. www.flickr.com/europeanspas European Spas Association

36. Rules we have in mind Entertain Inform Educate Engage European Spas Association

37. Integration with every marketing tools and platforms is mandatory to amplify the Conversation: Website, Trade Fairs, Events, Press-Releases, Documents, Printed Materials, Email messages, Business cards… European Spas Association

38. Next steps ! European Spas Association

39. Step 1 – Fulfill the gaps Conversion of the existing ESPA online tools to a sales promotion platform for the members. European Spas Association

40. Step 1 - Fulfill the gaps European Spas Association

41. Step 1 – Fulfill the gaps Reward the Fans and followers with: Discounts Special Offers Promotions Coupons etc… European Spas Association

42. Step 2 – Mobile Marketing To offer a mobile optimised experience European Spas Association

43. GUARDIAN.CO.UK Step 2 – Mobile Marketing 77% of the planet owns a mobile device (UN Telecommunications Agency) 1.3 billion use the mobile internet (UN Telecommunications Agency) 17,4% of access to all Travel sites European Spas Association

44. Step 2 – Mobile Marketing 47% expect to use their mobile device at their travel destination BAD WOERISHOFEN 26% will use a mobile device for accomodations & attractions research 37% will use a mobile device for restaurant research European Spas Association

45. Dziękuję João Pinto Barbosa European Spas Association Marketing Manager marketing@espa-ehv.eu joaopintobarbosa European Spas Association