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Research 2010. Network % Rank NFL Network 1 Mun2 Cable2 Fox Business Network3 Outdoor Channel 4 Science Channel 5 Lifetime Movie Network6 REELZCHANNEL.

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Presentation on theme: "Research 2010. Network % Rank NFL Network 1 Mun2 Cable2 Fox Business Network3 Outdoor Channel 4 Science Channel 5 Lifetime Movie Network6 REELZCHANNEL."— Presentation transcript:

1 Research 2010

2 Network % Rank NFL Network 1 Mun2 Cable2 Fox Business Network3 Outdoor Channel 4 Science Channel 5 Lifetime Movie Network6 REELZCHANNEL 7 Style 8 History International 9 Biography Channel 10 Nielsen Research 2009 – Top Channel Growth Source: Nielsen 2009

3 ReelzChannel Viewership Ranking Among Popular Digital Networks, on Charter, Los Angeles System: % Subs Viewing 1. National Geographic23.24 2. MTV216.40 3. G416.34 4. Lifetime Movie Network14.04 5. Hallmark13.14 6. Womens Entertainment12.78 7. History International11.76 8. Style Network10.99 9. Versus 9.75 10. Noggin 9.60 11. The N 8.85 12. Nicktoons 8.42 13. Discovery Health 8.36 14. Biography Channel 8.30 15. Military Channel 7.76 16. Boomerang 7.39 17. Fuse 7.14 18. Sundance Channel 6.87 19. MTV Hits 6.83 20. ReelzChannel 6.46 21. Investigation Discovery 6.44 ReelzChannel Compared to Other Channels 22. TV Land 6.35 23. MTV Jams 6.32 24. BBC America 6.18 25. TV 1 5.43 26. DIY 4.79 27. Planet Green 4.76 28. VH1 Classic 3.95 29. VH1 Soul 3.88 30. BET J 3.80 31. Fine Living 3.64 32. Fuel TV 3.57 33. Independent Film 3.46 34. Discovery Kids 2.75 35. MTV U 2.72 36. Discovery en Espanol 2.32 37. Wealth TV 2.20 38. ImaginAsian TV 1.77 39. Bloomberg TV 1.73 40. ABC News Now 1.72 41. CMT Pure Country 1.37 42. Fox Business News 1.08 Source: Rentrak-ReelzChannel Research June/July/August 2009

4 Test System: Charter Los Angeles Basic Subscribers: 274,000 Time Frame: June, July, August 2009 ReelzChannel Viewers as % of System Subscribers: JUNEJULYAUGUST 6.9%6.5%4.4% On a monthly basis, between 4.4% and 6.9% of all basic system subscribers tuned into ReelzChannel; the three month average was 5.9%. The tune-in percentage was more than double when calculated against only the digital basic package where ReelzChannel is carried. Definition of a viewer: A viewer had to watch ReelzChannel for at least 6 consecutive minutes at some point during the month. This is the same benchmark used by Nielsen Research in determining household network ratings nationwide. ReelzChannel Viewership Source: Rentrak-ReelzChannel Research June/July/August 2009

5 Non RC Viewers RC Viewers Difference June12.3% 18.8%53.3% July 12.0% 17.5%46.1% August11.9% 16.5% 38.5% ReelzChannel viewers ordered transactional on-demand movies at a buy rate between 38.5% and 53.3% higher than non-ReelzChannel viewers. Percentage of Subs Ordering Transactional On Demand Movies Source: Rentrak-ReelzChannel Research June/July/August 2009

6 Non RC Viewers RC Viewers Difference June2.9% 3.8%+33% July 1.2% 1.9%+52% August.68%.99% +47% On Demand titles promoted by ReelzChannel performed at buy rates between 33% and 52% higher among ReelzChannel viewers. Examples of promoted titles during this period: Quantum of Solace, Gran Torino, Slumdog Millionaire, Twilight, Madagascar 2, Benjamin Button, Doubt, He’s Just Not That Into You, The Reader, New in Town. Recommended Titles Performance Source: Rentrak-ReelzChannel Research June/July/August 2009

7 Our on-air promotion – the Guaranteed Movie Recommendation (GMR) – seeks to drive more on-demand movie sampling and viewing through a money-back guarantee on movies viewers don’t like. In June, the GMR was Gran Torino, starring Clint Eastwood. Below is buy rate performance data: Non RC Viewers RC ViewersDifference 1.89%3.48%+84% The GMR movie buy rate was 84% higher among ReelzChannel viewers versus non-viewers. Guaranteed Movie Recommendation Source: Rentrak-ReelzChannel Research June/July/August 2009

8 Usage of premium channels comparison between ReelzChannel viewers and non-ReelzChannel viewers for the month of July 2009: Non RC Viewers RC Viewers Difference Base 254,412 17,564 Premium 153,110 15,372 % Premium 60.18% 87.52% +45.4% Usage of premium channels among ReelzChannel viewers was 45.4% higher than among non-ReelzChannel viewers. Definition of a viewer: A viewer had to watch one of the above mentioned channels for at least 30 consecutive minutes during the month. Premium channels surveyed: HBO, Showtime, Starz, plexes of each. Premium Channel Usage Source: Rentrak-ReelzChannel Research June/July/August 2009

9 ReelzChannel Viewers: Cable’s Best Customers Source: MRI Fall 2009, Base: Adults 18+; Viewed past week Reelz AudienceReelz PercentIndex to US Any premium channel viewing past 30 days 46%140 Watched any pay-per-view past 12 months 24%140 Heavy cable viewing/15+ hours past week99%155 Household has a DVR50%156

10 ReelzChannel HH Sampling (Cume) Has Increased Significantly SOURCE: Nielsen Media Research, National People Meter; Average Weekly Cume based on 6 min. of viewing during one day. ReelzChannel Weekly HH Cume Audience Among Coverage Area HHs ReelzChannel was viewed in 1,682,000 Homes During the Average Week of 4Q’09 – An increase of 88% Past Year from 2.1 to 3.6% of coverage area homes.

11 “New Car Prospect, Any Type of Car” 3Q09 Total Day Coverage Area Rating Index to A25-54 Source: Nielsen Cable National Audience Demographics, Base: A25-54 June 29, 2009 – September 27, 2009 Monday-Sunday 6:00AM-6:00AM ReelzChannel a Top 10 Network for Top Earning Professional Adults 18-49 Attractive Nielsen Demographics

12 Persons 12-49 Unique Index to Internet Users Source: comScore Site Metrix, December 2009; ReelzChannel.com: A Top Movie/Entertainment Site for Persons 12-49

13 The Best Deal in the Business 5-Year Term No License Fees Free Headend / Localization Equipment $.10 Marketing Support Digital Basic Carriage Minimum Free VOD Content + Other Marketing Tools

14 Thank You!


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