1. Team 1: APPLE

2. 1. General Information 2. Differences between generations 3.Core Causes 4. Suggested Solutions 5. References

3. GGeneration gap: a term popularized in Western countries during the 1960s referring to differences between people of younger generations and their elders, especially between children and their parents

4. CCCCurrently there are six living generations in the US, but here the focus is on three main ones. Generations’ namesBirths starting – Births ending + Generation X 1961 - 1981 + Generation Y 1975 - 1995 + Generation Z 1995 - 2005 Note: Dates are approximate and there is some overlap because there are no standard definitions for when a generation begins and ends

5.  Fashion

6.  Entertainment Music Reading Video games VS outing with loved ones

7.  Communication

8.  Lifestyle Virtual world – second lifeVirtual world – second life Fast food & sedentary lifestyleFast food & sedentary lifestyle CohabitationCohabitation Today... more

9. Different events and cultural trends have shaped different generations the way they are.Different events and cultural trends have shaped different generations the way they are. Cultures also play a vital role in shaping who we areCultures also play a vital role in shaping who we are => Core causes

10. The "latch-key kids” – “lost” generation + exposed to a lot of daycare + divorce Increases rate of divorceIncreases rate of divorce End of Cold WarEnd of Cold War Energy CrisisEnergy Crisis  Perceptions shaped by growing up having to take care of themselves early  Best educated generation  Form families with a higher level of caution and pragmatism. Concerns run high over avoiding broken homes, kids growing up without a parent around and financial planning.  high levels of skepticism A. Generation X

11. Digital MediaDigital Media Child focused worldChild focused world School shootings + terrorist attacks + 9/11 terrorist attacks.School shootings + terrorist attacks + 9/11 terrorist attacks. Typically children of divorced parentsTypically children of divorced parents  Digital literacy; never know a world without computers  Respect authority  Feel enormous academic pressure.  Grew up most sheltered <- overprotective parents B. Generation Y

12. Technology boomTechnology boom + web based learning + inventions of new electronic gadgets (ipads, ipods, smartphones, etc) High rate of immigration - Diverse cultures than everHigh rate of immigration - Diverse cultures than ever  Digital natives  Electronic gadgets have gradually replaced toys C. Generation Z

14.   Every family has unique and treasured family traditions and stories. + Family traditions vary (e.g. recipes, holiday celebrations, etc) + The oldest members - the keepers share the meaningful histories behind the traditions through oral history + The younger members – the receivers 1. Sharing Family Traditions and Stories

15.   A method of gathering and preserving historical information through interviews. Oral History  Tips for Oral History: Plan conversations around the older relatives' schedules.Plan conversations around the older relatives' schedules. Find an activity to do together while talkingFind an activity to do together while talking Use a 20th century timeline as a conversation starter and to spark children's interest.Use a 20th century timeline as a conversation starter and to spark children's interest. Make a list of simple questions about family/historical eventsMake a list of simple questions about family/historical events Think about other things older relatives can share (poems, jokes, etc)Think about other things older relatives can share (poems, jokes, etc) Make sure to have all necessary equipment (pen, recorder, etc)Make sure to have all necessary equipment (pen, recorder, etc) Make sure the older relative is comfortable with recordingMake sure the older relative is comfortable with recording Remember to thank the older relative for sharingRemember to thank the older relative for sharing

16.   Intergenerational programs purposefully bring together older adults, children, and youth in ongoing, mutually beneficial, planned, activities designed to achieve specified program goals. 2. Join intergenerational programs Program settings and activities are varied. E.g. Older persons - tutors, mentors, school partners, and child care providers in numerous school and community-based settings Young people providing chore services, friendly visiting, and teaching older people computer skills in their homes, in senior centers, and in long term care settings.   an appreciation of young and old for each other, and the communities are reaping the benefits of their work.

17. https://www.linkedin.com/groups/What-Generation-are- You-Michael-3731310.S.38919823https://www.linkedin.com/groups/What-Generation-are- You-Michael-3731310.S.38919823https://www.linkedin.com/groups/What-Generation-are- You-Michael-3731310.S.38919823https://www.linkedin.com/groups/What-Generation-are- You-Michael-3731310.S.38919823 http://www.marketingteacher.com/the-six-living- generations-in-america/http://www.marketingteacher.com/the-six-living- generations-in-america/http://www.marketingteacher.com/the-six-living- generations-in-america/http://www.marketingteacher.com/the-six-living- generations-in-america/ http://www.careerplanner.com/Career- Articles/Generations.cfmhttp://www.careerplanner.com/Career- Articles/Generations.cfmhttp://www.careerplanner.com/Career- Articles/Generations.cfmhttp://www.careerplanner.com/Career- Articles/Generations.cfm http://www.pbs.org/americanfamilyhttp://www.pbs.org/americanfamilyhttp://www.pbs.org/americanfamily