1. 2010 GLA Women’s Economic Empowerment Asset Development Initiatives Tuesday, September 28, 2010 12:30 pm ET / 11:30 am CT JOIN THE CALL: (866) 910-4857 | Code 481-888

2. Womens Empowerment Programs Topic Areas 3 program components that make up the Asset Development Initiative ◦Program highlights ◦Target Market ◦Marketing Strategies ◦How to implement ◦Funding Sources Changing From the Inside Out

3. YW Enterprising Women Microenterprise Training Program specifically for women 36 hour course, non credit certificate course

4. Program Highlights Designed to help aspiring entrepreneurs hone the skills needed to create, manage, and grow a small business Offered as a collaboration with Community College of Allegheny County Utilize the premier Kaufmann Foundation FirstStep FastTrac Curriculum Changing From the Inside Out

5. Target Market Women looking to start or grow a small business Must have a for-profit business idea or concept Changing From the Inside Out

6. Marketing Methods Utilize Constant Contact---send an e-blast to professional contact list, previous graduates Community College of Allegheny County reaches 60,000 households with its mailing Distribute program flyers to area businesses Disseminate information to area trade schools Changing From the Inside Out

7. Funding Sources Previous Program Funders have included ◦RK Mellon Foundation ◦McCune Foundation ◦Heinz Foundation ◦AmeriCorps Vista Changing From the Inside Out

8. How to implement Changing From the Inside Out Identify Trainers/Facilitators, Business Coaches Research and choose curriculum Ensure proper training or certifications of class facilitators Identify Target market Develop Marketing Strategies

9. Program Inputs Funding Program staff/volunteers Curriculum Support Materials ◦SBA Guide ◦County/State Business Guide ◦Additional Supplemental texts Expert guest speakers ◦Attorney, accountant, researcher, marketing professional, pricing coach Changing From the Inside Out

10. Family Savings Account Matched Savings Account Program Created to aid Pennsylvania individuals and families in their pursuit of asset accumulation Changing From the Inside Out

11. Program Highlights Program provides a 1:1 match for purchase of an approved asset Approved assets ◦Home purchase ◦Home improvement/repair ◦Business Start-up ◦Post-secondary Education ◦Vehicle Purchase Changing From the Inside Out

12. Target Market Must be at least 16 years of age Must meet income guidelines Must live in Allegheny County Must want to save for purchase of approved asset goal Changing From the Inside Out Family SizeIncome Limit 1$35,000 2$40,000 3$45,000 4$50,000 5$55,000

13. Marketing Methods Outreach presentations to community organizations Flyer distribution throughout the community Cross referrals from other YWCA Programs E-blast Changing From the Inside Out

14. Funding Sources ◦Provides matched funds ◦9% Administrative overhead Changing From the Inside Out

15. How to implement Find IDA Matched Funds (State, County grant or RFP) Identify Staff and/or volunteers Develop polices/procedures Develop tracking mechanism Identify banking/community partners Changing From the Inside Out

16. Program Inputs Funding Staff/volunteer time Tracking database Banking Partner Relationships Participant Binders/Supplies Changing From the Inside Out

17. Financial Empowerment Series Helps broaden financial knowledge base of participants A series of four interactive financial literacy workshops Changing From the Inside Out

18. Program Highlights Foundation for other asset-building strategies Covers various financial topics ◦Budgeting ◦Using Banks and Credit Unions ◦Credit/Credit Repair ◦Saving/Investing Required for all Family Savings Account Participants Changing From the Inside Out

19. Target Market Anyone in the service area Family Savings Account Clients Veterans Women in other YWCA Programs Changing From the Inside Out

20. Marketing Methods Market through community partners Utilize Constant Contact Require all Family Savings Account participants to complete prior to enrollment Cross-referral from other YWCA Programs Changing From the Inside Out

21. Funding Sources Ameriprise Banking Partners (in-kind donations) ◦Banks may underwrite programs to gain CRA credits Changing From the Inside Out

22. Steps to implementation Identify staff Develop relationships with banking partners Determine curriculum or combination of multiple curriculums Determine target market/marketing strategies Seek funding Changing From the Inside Out

23. Inputs/Activities Staff time Relationships with banking partners/other community organizations to present workshops Space to hold workshops Workshop curriculum Funding Changing From the Inside Out

24. Questions? Session 4 The Institute on Women Tuesday, October 5, 2010 12:30 pm ET / 11:30 am CT JOIN THE CALL:(866) 910-4857 Code 481-888