1. 1 Vision, Mission, Values, Strategic Activities

2. 2 Alice in Wonderland “Which road do I take?” (Alice) "Where do you want to go?” (Cat) "I don’t know." (Alice) "Then, it doesn’t matter.” (Cat)

3. 3 Framework for Strategy Making and Implementation Identifying the Organization’s Vision/Mission, and Core values Analyzing Environment Analyzing the Organization’s Resources and Capabilities Identifying Opportunities and Threats Identifying Strengths and Weaknesses Formulating Strategies Implementing Strategies SWOT Analysis

4. 4 Vision of Microsoft Every personal computer uses Microsoft Mission: to help people and businesses throughout the world to realize their full potential.

5. 5 Mission Statement of Merck Provide innovative, distinctive products and services that save and improve lives and satisfy customer needs, to be recognized as a great place to work, and to provide investors with a superior rate of return.

6. 6 Core Values of Merck At Merck, we do business on the basis of common values. Our success is based on Courage: Courage opens the door to the future Achievement: Achievement makes our entrepreneurial success possible Responsibility: Responsibility determines our entrepreneurial actions Respect: Respect is the foundation of any partnership Integrity: Integrity ensures our credibility Transparency: Transparency makes mutual trust possible

7. 7 SWOT analysis Strengths Opportunities Weaknesses Threats InternalExternal

8. 8 策略主題 : 增加營收、強化成本管理、提升經營效益 F1- 增加醫療收入 F2- 增加非保健收入 F3- 強化成本控制 F4- 提升貴重資產使用效能 策略主題 : 感動的服務 C1- 降低醫療障礙, 增進就醫可近性 C2- 提供客製化的服務 C3- 強化與病友溝通 C4- 提供創新與整合性的醫療 策略主題 : 提升社會責任與影響力 S1- 促進國民健康 S2- 積極參加政策制定 S3- 加強國際化 策略主題 : 有效率的組織與管理制度 I1- 積極參與國內外醫院評鑑及相關認證 I2- 改善作業流程 I3- 增進分院間及跨科部間整合與合作 I4- 強化資訊科技之運用 I5- 積極因應健保支付制度 策略主題 : 教學與人才培育 L1- 建立與善用人力資源庫 L2- 強化醫事人員訓練 L3- 強化人文、安全及關懷教育 策略主題 : 卓越的研究 R1- 研發新醫療技術 R2- 發展卓越研究 R3- 改善研究環境 使命 秉承優良傳統，培育卓越 人才，發展前瞻性的研究， 提供高品質與人性化醫療， 樹立醫界典範 XX 醫院策略地圖 願景 健康守護 醫界典範 價值觀 生命無價 健康至上 核心價值 正直誠信、創新卓越、 團隊合作、健康尊嚴 定位 世界第一流的大學醫院

9. 9 Strategic Activities of Southwest Airlines No baggage transfers “southwest, the low-fare airline” Automatic ticketing machines High employee stock ownership Flexible union contracts No meals Short-haul, point-to-point routes between medium-sized cities and secondary airports Very low ticket prices High aircraft utilization Lean, highly productive ground and gate crewsutilization Frequent, reliable departures No connections with other airlines Standardized fleet of 737 aircraft 15-minute gate turns No seat assignments Limited passenger service High employee compensation Limited use of travel agents

10. 10 Setting up Priority of Strategic Activities Impact LowHigh Low Feasibility

11. 11 A Finer-Grained Feasibility Analysis Time needed Funds needed Cooperation of people and groups involved Moral implications Values, attitudes, and emotions involved Materials, equipments, and space needed possible new problems Others

12. 12 AASP Activities Membership Recruitment Financial Sustainability Core principles Commitment Adaptation Governance Visibility Relevance Diversity Excellence Ethics Core principles Commitment Adaptation Governance Visibility Relevance Diversity Excellence Ethics Mission To take on an active leadership role in promoting quality pharmacy education and research to improve health care in Asia To harmonize core curriculum and academic standards among its member schools of Pharmacy Mission To take on an active leadership role in promoting quality pharmacy education and research to improve health care in Asia To harmonize core curriculum and academic standards among its member schools of Pharmacy Annual Conference or workshops Study trips Awards Publications Continuing Education Research / Consultant project Database in pharmaceutical areas Donation Accreditation Website for Advertising Task forces in teaching and research Liaison with local pharmacy Promoted by BOD members Student member Institution member Individual member Associate member Vision To be the most influential pharmacy organization in Asia Vision To be the most influential pharmacy organization in Asia Promoted by eBulletin / newsletter Life time member Center for resources sharing