1. Can you hear me SMILE? ePathways: What’s your playlist? Mark-It Urgent! Elevating our Schools!

4. “I am the principal of Oviedo High School and my job is to assure that our teachers and students have the support and tools they need to be successful. And our students are very successful, 96% of the students who attend Oviedo High School graduate on time.” “I am a bus driver for SCPS; I make sure our students get to school on time and safely.”

5. Teacher Principal Superintendent Maintenance Technician

6. Why should I send my child to Seminole County Public Schools? …to Lyman High School? …to Red Bug Elementary School? …to Indian Trails Middle School?

9. If you had just 3 minutes to answer the question “Why should I send my child to SCPS?”

10. BRAINSTORM Extra-Curricula Activities Academics Safety Parent Satisfaction Student Support Post-Secondary Graduation Rate College Scholarships Quality/Experience of the Teaching Staff ePathways Course Offerings Pre-K12

11. Concise 3 minutes max Clear Language everyone understands – AYP, SIP, etc Detailed Facts and figures Visual Create a visual image, tell a story Targeted Different audiences/topic – millage, parent

13. “The acquisition and management of prospect and customer impressions to create a perception of your product or service that leads to a relationship.”

15. 1.Maximizing Every Possible Impression 2.Having the Right Message

16. You Have Something of Great Value You Have People Deciding to Buy Your Product or Someone Else’s You Have People Talking About Your Product to Someone Else

17. It’s About Customer Retention It’s About Employee Retention It’s About Creating a Long-Term Asset Value

18. Is Memorable Is Clear Is Short Is Relevant

19. Tries to be All Things to All People Is Written to the Organization’s Heart, Not the Prospect’s Mind Is Too Long

20. Clarity Beats Cleverness 90% of the Time

21. What makes your school special? Special Programs / Magnet Programs Measured Volunteer Participation Student Success Experienced Faculty Home of 224 Merit Scholars. Will you be next? More state championships than any other Seminole County school.

22. Maximize Every Single Brand Impression Be Consistent

23. Parent Email List Printed Newsletter After Hours Voicemail System Phone Auto Attendant System Marquee Fliers in the Backpacks Reverse Calling Message Center on the Report Card Parent Portal of Skyward – Welcome Message School Website

24. Standardized Email Signature Line Business Cards Nametags Form Production Stationary Template Video Announcements / Announcements Welcome Screen on all of Your School’s Computers Clothing School Kiosks Athletic Event Tickets

25. The Ultimate Driving Machine Just Do It Where a Kid can be a Kid Hello Friend The Best a Man Can Get The Best Seat in the House Because I’m Worth It The Now Network

27. End of Presentation