1. The slogans and SWOT analysis for products “7-11”
Group 6
Ruby Lin, Joanna, Kimber,Catherina,Toby

2. Strengths:
Design of Icash/ibon for people to use and make it more convenient
Widespread in the world and as well known from people
Provide any kind of services, not just food but you can book tickets or send goods
raise the activity that you collect their spots and you
can get some complimentary gift.
(This attracts more people to go shopping there, instead of other convenience stores.)
Lots of advertisement on the media so people heard of 7-11 quite often.
Our lead consultant has strong reputation within the market
Particular ATM

3. Weaknesses: The food are not fresh and contain lots of preservatives
The food or products in the store is easy to get expired
The quality of workers are inexperienced and not professional or without a official training

4. Opportunity
Use of icash is easier and more efficient for people nowadays
People are lazy and don’t have much time to go buy groceries or food, the lifestyle has changed to going to convenient store downstairs your place or right across the street
You can now see the convenient stores are everywhere
You can also add money to your bus pass at the store instead of going all the way down to the MRT service system
Our business sector is expanding, with many future opportunities for success
Cross-sector
• Outsource catering for the particular
festival marketing
• Receiving the rapid and accurate
product statistics from 2nd generation of
POS information services system

5. Threats:
There are lots of different companies ( convenient stores nowadays ) and those are our competitors
The Impact of recession
• Plagiarism of innovation
• The concept of balance diet is growing up

6. Slogan
Always open 7-11
It indicates that 7-11 will open 24 hours and non stop giving customers the best service and fulfill their needs. It encloses people’s heart to connect with the slogan. You can get whatever you want in the store because it sells almost everything we need in out life.

7. SLOGANS 「您方便的好鄰居！」(1987-1990) • 「有7-Eleven真好！」 (1991~2006)
• 「Always Open 7-Eleven!」(2007~2009)
• 7-Eleven總是打開你的心！(2010~)