1. Web 2.0/Gov 2.0 Created by Bill Finnerty Cumberland County, PA May 2009

2. What is Web 2.0? "Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies. (Wikipedia, May 2009 - http://en.wikipedia.org/wiki/Web_2.0#Definition ) http://en.wikipedia.org/wiki/Web_2.0#Definition

3. What is Gov 2.0? Government 2.0 is using Web 2.0 tools to improve government communications, access, and transparency.

4. Why is it significant?

5. What are the tools? Social Media Photo Sharing Video Sharing

6. What are the tools? (cont) RSS feeds Blogs Virtual Worlds Social Bookmarking

7. What is the goal? The County’s goal is to improve communication between employees, departments, and citizens to more effectively collaborate in providing the best solutions possible.

8. How do we achieve the goal? Strategize Transform your thinking on communication Check out existing uses by County departments Start using the tools yourself

9. Strategize! Take Steps to Prepare in Advance Define Your Business Needs Define Your Business Drivers Define Your Target Audience and Where you will be using Web 2.0? Determine What Web 2.0 Tools will help you accomplish your business needs

10. Transforming Communications 200x 200x 200x 200x 200x Employee and leadership engagement Two-way communications Aligned communications Basic communications Direct, one-way communications Solid, basic tools Limited feedback Recognized strategic importance of IC Established Internal Communications Program Management Office Coordinated messaging across Channels Increased IC effectiveness Engaged Senior Leaders as key communicators Launched centralized website, regular newsletter and tools enabling managers to communicate more effectively Expanded strategy coverage Employee feedback channels Develop communications tools to empower employees to better meet customer needs Establish horizontal and vertical communications Integrated strategy, brand, culture, and communications Initiated benchmarking to measure ROI Today: Leading Through Change Synchronized with HR Integrated into leadership development Designed to strengthen employee engagement and build culture of excellence Evaluated against service metrics and TCE Accelerating growth through strategic communications Continuous communications

11. Current County Uses of Web 2.0 Social Media –Cumberland County’s Facebook pageCumberland County’s Facebook page –Cumberland County’s Twitter pageCumberland County’s Twitter page Photo Sharing –http://pa- cumberlandcounty.civicplus.com/PhotoGallery.asp?FID=72http://pa- cumberlandcounty.civicplus.com/PhotoGallery.asp?FID=72 Video Sharing –CASA YouTube videoCASA YouTube video RSS feeds –http://www.ccpa.net/rss.asphttp://www.ccpa.net/rss.asp Blogs –Jonelle’s blogJonelle’s blog –my blogmy blog Project and Department SharePoint Sites –IMTO Site –Kronos Project Site

12. Ways to get started Create a Twitter account and start following your favorite news or sports personality or Cumberland County Create a govLoop account, this is a site that is for professional networking between government employees Create a Facebook account, people will find you

13. Books Wikinomics by Don Tapscott and Anthony D. WilliamsWikinomics by Don Tapscott and Anthony D. Williams The World is Flat by Thomas L. FriedmanThe World is Flat by Thomas L. Friedman The Wisdom of Crowds by James SurowieckiThe Wisdom of Crowds by James Surowiecki govLoop - WEB 2.0 / GOVERNMENT 2.0 LIST OF RESOURCESgovLoop - WEB 2.0 / GOVERNMENT 2.0 LIST OF RESOURCES

14. Q & A

15. Special Thanks Names and items that were used in creating this will go here in end