1. Sports & Entertainment Marketing II
Objective 1.02 Discuss the impact of sports and entertainment marketing on the economy.

2. Marketing
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

3. Include both goods and services
Products
Include both goods and services

4. Goods Goods are tangible objects that are useful to consumers.
Examples: tennis rackets, soccer balls, uniforms.

5. Services
Services are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.

6. Sports Marketing
The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.

7. Professional Teams Basketball: Charlotte Bobcats
Football: Carolina Panthers
Hockey: Carolina Hurricanes

8. Collegiate and Scholastic Teams
UNC – University of North Carolina
Duke University
University of Okalahoma
Ohio State University

9. Venues: Arenas, Stadiums, Coliseums, Speedways
Time Warner Cable Arena
Lowe’s Motor Speedway
Bojangles Arena
Staples Center

10. Commercial Facilities
Marina Boat Land

11. Health Clubs Gold’s Gym YMCA Planet Fitness
Ladies Fitness and Wellness

12. Recreation
Aerobics
Soccer
Basketball
Swimming
Area parks

13. Camps
Tennis Camp
Basketball Camp
Soccer Camp
Camp Thunderbird

14. Professional Individual Sports
PGA
World Tennis Association
PBA

15. Professional Individual Sports
Running
Swimming
Golf
Bowling

16. AAU-Amateur Athletic Union
Amateur Sports
AAU-Amateur Athletic Union

17. Agencies MLB-Major League Baseball NBA-National Basketball Association
NFL-National Football League
NCAA-National College Athletic Association
SEC
ACC

18. Sport Support Services
NASCAR Winston Cup Racing Wives Auxiliary

19. Sporting Goods Industry
Nike
Adidas
Under Amour

20. Sport Sponsors NASCAR Sprint Cup Series
Cadillac sponsoring the PGA Tour
Wachovia Cup Tournament at Quail Hollow Country Club

21. Sports Media
ESPN
Fox Sports Net
Sports Illustrated

22. Entertainment Marketing
Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

23. Music Industry Capitol Records Bad Boy Entertainment
Roc-a-fella Records
J Records

24. Movie Industry
Warner Brothers
Disney
Actors

25. Theme Parks
Walt Disney World
Carowinds
Cedar Point

26. Radio Industry FM AM
Country
Rap
Hip-hop
Jazz
Sirius satellite radio

27. Film Industry
Sundance Film Festival

28. Television Industry
NBC
ABC
CBS
Cable TV

29. Dramatic Arts Industry
Children’s Theatre
Broadway
Belk Theatre

30. Video Game Industry
X-Box 360
Nintendo Wii
Sony Playstation 3

31. Fine Arts and Science Industry
Smithsonian Museum
Mint Museum

32. Night Club Industry
Club Ice
40/40 Club
Rain

33. Literacy Industry
Library
Internet
Books

34. Casinos Industry
Las Vegas
Reno
Atlantic City
Harrah’s Cherokee Casino

35. Hobbies/Craft Industry
Southern Christmas Show

36. Trends in Sports & Entertainment
Naming Rights
X-Games
Sport Specific Channels
Entertainment
Internet Web Casts
MP3’s
DVD’s

37. Importance of Sports and Entertainment
1.4 billion movie tickets are sold each year.
Legal gambling generates between $60 and $90 billion a year.
Book sales were $23.9 billion in 2009.

38. Importance of Sports and Entertainment
AVERAGE HOME GAME ATTENDANCE
NFL
NBA
Chicago Bulls 21,855
Charlotte Bobcats 16,906
Detroit Pistons 11,719
Dallas Cowboys 85,512
Carolina Panthers 72,292
Cincinnati Bengals 49,251

39. Importance of Sports and Entertainment
In ,972,000 people visited Disney’s Magic Kingdom.
Top Ten Movies in US
Avatar $760,505,847
Titanic $600,779,824
The Dark Knight $533,316,061
Star Wars $460,935,665
Shrek 2 $436,471,039

40. Importance of Sports and Entertainment
Satellite TV Customers 46.4 Million
59.1% of US households have subscribe to cable TV.