1. Welcome to our presentation

2. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

3. Agenda Social issue Research Connection to Lynx Campaign Idea Summary

4. Sexual confidence

5. 18-24 year olds?

6. 50% of 18 to 24 year olds Lack personal confidence

7. Qualitative research Body image Stress of exams Lack of money Problems at college/University Not achieving goals Struggle find a solution to a problem

8. OUR RESEARCH REVEALED THAT THIS IS MAKING THEM… FEEL DOWN

9. Does being down have an impact on self- confidence? 84% 16%

10. 45% talk with someone 41% ignore 14% other 55 % Of young men are not dealing with the issue properly

11. FEEL DOWN Depression

12. Can a brand change the way people feel YES! NO

13. Brands can give you the confidence to try different things… Brands have the potential to make a difference. Brand can be used to say an important message which perhaps you were unaware of.. Advertising campaigns can change your perception and hence your feelings… Yes of course, brands are what drive the world forward 18 – 24 year olds said…

14. Can Lynx play a part in self confidence? 77% YES

15. What makes 18-24 year olds feel confident… Planning Positive outlook on life Motivation Goals & Objectives Belief from others Achieving something

16. 90% of males 18-24 claimed that they are happier and more confident when they have a ROUTINE

17. Why having a routine makes you feel confident ‘’I feel more confident when I have a routine as it makes me feel in control of my life’’ ‘’Planning the day helps me to achieve more’’ ‘’Routine is good for the body and helps to create a healthy state of mind’’ ‘’I feel less anxious/nervous about the day’’ ‘’It makes achieving your goals more possible’’ ‘’Having a routine helps me to stay more focused on my goals’’

18. When do people set their objectives?

19. How many people achieve their New Year’s objectives? 8%

21. #Feelgood campaign Lead a Healthier Lifestyle Get dream job Achieve expected grades Run the marathon

22. Where we will be focusing America France UK India Australia

23. Social media amongst 18 – 24 in these markets France 74% 24% 81% 42% 15% 86% 28% 27% USA UK 91% 64% 45% Australia

24. Stage 1 Raise Awareness Stage 2 Drive Engagement Stage 3 Co-creation COMMUNICATION PROCESS

25. Stage 1 Raise awareness

26. January 1 st 2016

30. SAVE 10p BUY ONE GET ONE FREE Congratulations! Scan your voucher at the till

31. Social media pages

32. Stage 2 Drive engagement

33. Routine planner Day planner Timeline Timer checklist Reminder Accomplishment of the day in % Special dates Help (tips, solutions) Lynx social media App #feelgood

34. Blogging Pay bloggers Raise awareness and drive engagement

35. 1 to 3 months Public Relations

36. 3 months “You’re on target to reach your goals! Keep going. LYNX” “ Don’t give up, you’re almost there! Here is 10 tips on how to succeed. LYNX” PROGRESS

37. UK FRANCE INDIA AUSTRALIA USA 75% 60% 65% 40% 50% 6 months Public Relations & Statistics

38. Competition “Competition can improve performance and happiness” ‘’You perform better when You’re competing because as humans you have a desire to win’’ ‘’Gives me an end goal and something to look ahead to’’ ‘’It causes you to work harder’’ ‘’It gets your mind working harder and helps you to stay healthy and focused’’

39. Online competition 6 to 12 months VOTE who deserves help from lynx

40. Stage 3 Co-creation

41. Personal Routine development Feelings and thoughts Positive outcome Your next goal Lynx role and support About….

42. In these 6 months…

43. Rewards for Blogging Personal Care Products Discounts

44. 1-3 months 3-6 months 6-9 months 9-12 months GOAL

45. Length of campaign 5 different countries Expand the campaign out to more countries Lynx Resolution Day 20 6 20 7 20 8

46. What we want to achieve through this campaign Engage and motivate customers via social media and other channels Highlight the importance of positive actions everyday To help consumers to reach their goals and make routine an important part of their day To change the perception of Lynx to a feel good brand Re-connect with target audience

47. Summary FOCUSFOCUS