1. Israel Agritech Breakfast Grow More with Less! Welcome to the 27 th February 2012 Intercontinental Hotel Melbourne

2. Mediterranean Sea Egypt Jordan Lebanon Syria Dead Sea Jordan Valley N 470 km. 9 hrs. 135 km. 90 min. 22,000 Km² Negev MountainRange Jerusalem Tel Aviv Israel

3. Israel’s Challenges Low rainfall and poor distribution= Frequent dry spells. Problematic for growing (sand and Clay). A wide Spectrum of climates: From Mediterranean  Arid. Necessity Is the Mother of Innovation!

4. Israel’s Agricultural Sectors Greenhouses Water Management Irrigation Organic/ecological agriculture Dairy Farming Poultry Farming Aquaculture Seeds Mechanization Fertilizers and Pesticides Turnkey Projects, Consulting and Know-How

5. Grow More With Less! The Agricultural Paradox in the past 60 years We use 60% Less water (80% recycled). –Israel is the first to use waste water treatment for agricultural purposes. We use Less Land. We only use 2.5% of working force (17% in the past). Production has Grown by a factor of 20. Focus on super intensive agriculture!

6. Indices of Labor Force, Gross Capital, Technological Level and Values Added in Agriculture

7. Israel's agricultural sector is characterized by an intensive system of production stemming from the need to overcome a scarcity water and arable land. Israeli farmers have come to rely on technology and capital as substitutes for the scarce water and harsh climate they face. The combination of technology and capital has turned the warmer and potentially unproductive regions of Israel into highly profitable vegetable, fruit, and flower farms. These technologies include irrigation, different types of cover, hybrid varieties, hormones and other techniques. Irrigation and cover are widely used. Almost all the crops excluding some of the field crops are irrigated and different types of cover are used. Field crops are grown on large plots of marginal lands and depend on rainfall more than other crops

8. Development of Israeli Agro-technology: characteristics Business and Export Oriented! A small local market led to: The need to search for new markets. The need to create new products. The Need to Keep High quality and reasonable price. Israel’s fresh agricultural production exports about 30%-35% Israel’s agricultural industry exports about 50%

9. The Israeli experience- Guidelines for modern Agro-Business What to produce? How to produce? Technological solutions The market decides Market Oriented

10. Australia -Israel Intensive cooperation in water and irrigation Project in greenhouses Fertilization Israel import livestock, beef, lamb and wheat from Australia

11. Vistech – VIC Israel joint technology program Cooperation in third countries (Pacific island, Indonesia….)

12. Come See Us! You Will See and You Will Believe Come Visit Agritech Israel- May 2012 For more Information and Registration: www.agritech.org.il

14. Dr Orna Berry Chairperson of the Israel – Australia chamber of commerce

15. Companies presentations

17. Hydro-optic Disinfection Air Valves Automatic Control Valves Hydrocyclones & Rotary Screens Filtration Systems-Screen-Disc-Media-Micro Fibre