1. Mrs. Gracy D'souza, Assistant Professor J. M. Patel College of Commerce1

2. BUSINESS INDUSTRYCOMMERCE Mrs. Gracy D'souza, Assistant Professor J. M. Patel College of Commerce2

3. INDUSTRY Primary Genetic Extractive Manufacturing Construction Mrs. Gracy D'souza, Assistant Professor J. M. Patel College of Commerce3

4. INDUSTRY Primary : engaged in the production of primary goods such as rice, cotton, fish. E.g agriculture, fishing Genetic : engaged in the reproduction and multiplication of certain species of plants and animals with the object of sale. E.g cattle breeding, poultry, nurseries, sericulture, horticulture. Mrs. Gracy D'souza, Assistant Professor J. M. Patel College of Commerce4

5. Extractive: concerned with extracting materials or minerals from natural resources. E.g. mining, oil drilling Manufacturing: concerned with converting of raw materials to finished goods. E.g textiles, chemicals, cement, sugar Service: e.g hotels, tourism, communication, entertainment, information technology. Mrs. Gracy D'souza, Assistant Professor J. M. Patel College of Commerce5

6. COMMERCE TRADE INTERNAL Retail Wholesale EXTERNAL I mport Export Entrepot AIDS-TO-TRADE Warehousing Transport Communication Insurance Banking Advertising Salesmanship Mercantile Agents Global Organisation Mrs. Gracy D'souza, Assistant Professor J. M. Patel College of Commerce6

7. Trade A)Internal trade also known as home trade. Internal trade is divided into: i) Retail Trade – buying in smaller lots from wholesalers and selling in very small quantities to consumers ii) Wholesale trade – involves buying in large quantities from producers and selling in smaller lots to retailers. Mrs. Gracy D'souza, Assistant Professor J. M. Patel College of Commerce7

8. B) External Trade also called as foreign trade. It is divided into – i) Export trade – selling of goods from one country to another. ii) Import trade – buying of goods from a seller of another country. iii) Entrepot – when goods are imported from one country and then re-exported to some other country. Mrs. Gracy D'souza, Assistant Professor J. M. Patel College of Commerce8

9. AIDS – TO - TRADE 1) Warehousing – removes time difficulty. It enables the supply of seasonal goods throughout the year. It protects and preserves the goods from damage and spoilage. 2) Transport – solves place difficulty. It facilitates distribution of goods. It enables marketers to expand markets. 3) Communication – facilitates transfer of information. Can be in oral or in writing. 4) Insurance – minimizes the risk. Mrs. Gracy D'souza, Assistant Professor J. M. Patel College of Commerce9

10. 5) Banking – solves the problem of finance. 6) Advertising- fills the knowledge gap. It creates awareness of the products and builds good brand image. 7) Salesmanship – facilitates personal selling. They convince and persuade the buyers to buy goods. 8) Merchantile agents- acts as intermediaries between the buyer and seller. Mrs. Gracy D'souza, Assistant Professor J. M. Patel College of Commerce10