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Published byBeverly Floyd Modified over 9 years ago
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The Post-WWII Years U.S. Post-War Boom 1945-the 1950s
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What’s Most Important to You? The War just ended— what’s the first thing you want to do?
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Coming Back Home Getting a Job Raising a Family Owning a Home
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G.I. Bill of Rights (1944) Provided low-interest loans to veterans returning from WWII so they could go to college Offered low-interest mortgages to veterans in order to purchase a house This allowed millions of Americans to achieve the dream their parents couldn’t – higher education and home ownership
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Federal Highway Act (1956) Authorized $32 billion for the construction of a national interstate highway system Financed by taxing gas, oil, tires, buses, and trucks Accelerated the decline of mass transit and older cities
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Corporate Culture Major corporations offered secure white- collar jobs Benefits: health care, country club, company car, expense account “Company Man”: had to fit in, not stand out (gray suit, company tie)
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Role of Women Discouraged from attending college Government said, “Go back home and give your job to a vet” Women only went back to work (many after age 35) after kids were raised Single women were clerks and secretaries Jobs were to help pay for children, not to advance their careers
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Gender Roles Dad – work, outside chores (work on car, mow the lawn, etc.) Mom – cook, clean, take care of kids Dr. Benjamin Spock – wrote Baby and Child Care about how women should be nurturing moms which would allow kids to grow into good adults
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Raising a Family Family Values: WWII over, men back home, women not needed in work force Baby Boom:Between 1945-1950, almost 16 million babies born in USA Continued into 1960s Largest generation in US history
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“Baby Boom” Generation Baby born every 7 seconds in ’40s/’50s People married earlier and started families earlier Parents catered to kids…Why? First generation to grow up with TV More social activities at school Antibiotics kept children healthier
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The Baby Boom
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William Levitt – Father of modern suburbia
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Home Sweet Home Demand for 5 million houses as soon as war ended Mass Production of homes: “Cookie-Cutter Houses”—Levittowns in NY, PA, NJ Planned houses built outside major cities Suburbs
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Television portrayed the stereotypical middle-class suburban family
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A Levittown Living Room
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The Kitchen
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The “American Dream”?
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Just Like Every Body Else.
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