1. College Cantina Mike, Mario, Lauren, JT

2. Mission and Competitors Penetrate the already existing, but limited, Mexican food market, while providing a fun and friendly atmosphere to keep people coming back

3. Core Competencies and Processes Market Know-how o Being a part of the target market Facilities o Location Place to hang out and stay for more than a meal Customer Relationship o What will differentiate ourselves Order Fulfillment o Restaurants need great order fulfillment

4. SWOT Analysis Strengths -Combination of successful markets -Big target market in this area Weaknesses -New player in the market -Seasonal demand Opportunities --Growth in college areas Threats -Legal issues with alcohol -Changes in consumer demand or preferences

5. Market Description Limited direct competition Differentiation from Chipotle and bars o Atmosphere Order Winners Consistent Quality Customization Low Cost

6. Products & Services

7. Operations Strategy Assemble to order o Customization is key o Make to order/make to stock Why? o Heavy customer involvement Flexible

8. Supplier Relationship Local Farmers o Quality o Constant improvement Supplier Selection o Sysco Foods Proven

9. Tooling Equpiment Price · Large grill (62 inch gas grill) $ 2,500 · deep fryer $ 620 · Tortilla press (tortilla steamer) $ 919 · Meat slicer $ 250 · Mixer $ 639 · Hot food table $ 2,500 · Refrigerators/Freezers x2 $ 2,500 · Eating utensils 500 sets (Alibaba) $ 1,500 · Napkins 3000 paper napkins $ 27 · Condiments Mayo/gal Ketchup/gal Mustard/gal $ 85 · Wet towels 1000 $ 17 · Beverage dispenser (8 beverages) $ 4,100 · Coffee Maker $ 270 · Shelves (66 inch 3 tier backlight display) $ 980

10. Quality Control Lean System o Overproduction o Inventory Employee Training o Non-utilized resources Implementation of Inspections

11. Quality Strategy 5s Method Sort Straighten Shine Standardize Sustain

12. Supply Chain Inventory Management Local FarmersChaes Food Distributor Philadelphia Wholesale Produce Market Rosemont Beverage Center Southern Wine and Spirits Intend to maintain as largest food distributor Meat distributor for when local farmers are not an option Vegetable distributor when local farmers are not an option Source of Beer including all domestic and foreign brands Source of liquors and other hard alcohols Maintain low cost and show interest in sustenance of area of business Philadelphia distributor, local business for ease of access Close proximity to store location in case of sudden spikes in demand Relatively close to location of business for convenience

13. Forecasting Demand Judgment methods Salesforce estimates Executive opinion Market research Quantitative forecasting Time-series methods Weighted moving average

14. Customer Demand

15. Product Demand & Inputs

16. Pricing Decision Start-up fixed costs = $265,000 o Cost for capital equipment = $100,000 Including; furniture, equipment, fixtures, and computers/registers etc. o Administrative expenses = $150,000 rent, utilities, legal and accounting fees, prepaid insurance, and pre-opening salaries o Opening inventory = $15,000 Including all of the produce, Mexican food related inputs, utensils, and napkins etc. Annual fixed cost = 75,000 o Including depreciation, insurance, interest expense, rent, and utilities Monthly variable costs = $20,000 (will vary directly with output) o Comprised of the cost for direct materials, staff wages, production supplies, and credit card fees

17. Conclusion Great opportunity in this area Great place for fun and delicious food Come and join us!