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Www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn Dao.

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Presentation on theme: "Www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn Dao."— Presentation transcript:

1 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn Dao of Social Media The perfect weapon in times of crises Copyright © 2010 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

2 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 2 Social Media - the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers. What is… Dao – philosophy of harmony in everything, represented by the union of the opposites – chaos and order, positive and negative, earth and sky, the symbol In-Jan

3 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 3 Some figures: 100 000 000 videos watched on YouTube daily 13 000 000 articles in the biggest library - Wikipedia 3 600 000 000 photos uploaded on flickr.com 3 000 000 – average daily tweet count 1 000 000 000 – average count of content units shared on Facebook weekly If Facebook was a country, it would be the 8 th most populated after Japan 2 000 000 – Bulgarian profiles on Facebook now

4 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 4 Weapons – choose the right combination

5 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 5 - Facebook - Twitter - Linkedin - YouTube - Flickr The five sacred animals

6 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 6 -Making profiles -Making groups -Making pages Forging the weapon

7 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 7 - conversations - discussions - commitment - information Training with the weapon Active everyday

8 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 8 Training with the weapon

9 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 9 Training with the weapon

10 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 10 - mass-reach - precise campaigns - specific messages - fine tuning - direct communication Using the weapon in time of crises Cost-effective

11 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 11 - quick responses - specific info - stopping rumors - no misunderstandings Using the weapon in time of crises Crises management

12 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 12 - soft digital Aikido - hard digital Karate - over 50 000 reach We can be your Dao-master The perfect digital services! We are second in Bulgaria by digital influence

13 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn 13 - Nestle - Coca-Cola - HP - National Geographic - ELLE - and many others… Now we are the Dao-master for: You can join the group! Do it with us!

14 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn Find us, talk with us! Lubomir Alamanov Managing Director APRA Porter Novelli l.alamanov@apraagency.com facebook.com/Lubomir.Alamanov Twitter.com/LuboAlamanov

15 www.APRAagency.comwww.facebook.com/APRAporternovelliwww.APRAagency.comwww.facebook.com/APRAporternovelli www.twitter.com/aprapnwww.twitter.com/aprapn Thank You!

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