1. Sightseeing promotion in Akita City 17, November, 2010 Akita City Tourism Section

2. Contents 1 ． Summery of Akita City 2 ． Sightseeing Statistics 3 ． Policy for Sightseeing promotion

3. Akita City Tourism Section Tourism ~ 7 staffsFacility ~ 5 staffs Chief, vice-chief ~ 3 staffs ● Sightseeing promotion ● Products promotion ● Management of Akita Kanto Festival ● Sightseeing statistics ● Management of Website ● Inbound sightseeing ● Operation and maintenance) of sightseeing facilities(12 places) ● Observation (Operation and maintenance) of sightseeing facilities(12 places)

4. 1 ． Summery of Akita City Center position. The capital of Akita Prefecture 30% of total population of Akita Prefecture 905.67km 2 1602 Yoshinobu Satake, Lord of Hitachi, was relegated to Akita by the Tokugawa shogun family 1604 The Senshu Park, located in the city center now, used to be a castle of Lord Satake family 1889 Foundation as a city 1997 The City of Akita became a core city Sake (seven brewer), rice, hot pot cooked, silver wired jewelry Akita Kanto Festival is held from 3 to 6, August. This is the one of the four biggest summer festivals in Tohoku (northeastern) area. Every year, it is expected to have 1.1 million people come and watch the performances of lanterns like big ears of rice.

5. 2. Statistics AgePopulationRatio (%) 0~14 (young age) 40,68412.5 15~64 (working age) 207,73163.8 Over 65 (elderly age) 77,06123.7 Total population 324,284 (Men 152,791, Women 171,493) Number of households 134,775 (As of November 1, 2010) Composition according to age(October 1, 2009) AkitaSapporoSendaiTokyoOsakaFukuoka Lowest temperature ( ℃ ) -5.5-9.9-3.80.0 -1.2 Highest temperature ( ℃ ) 33.031.232.834.236.334.9 Average temperature ( ℃ ) 12.09.412.916.717.117.3 Annual precipitation (mm)1,7291,1471,3041,8021,1651,692 Comparison with other city (2009)

6. Type of IndustryNumber of employedRatio (%) Proceed (JPN yen) First4,2862.86,153million Second27,31317.7209,607million Third120,55078.11,078,346million Total154,424100.01,294,106million Number of farmers(2005) Number of employed(2005) and proceeds(2007) Number of housesRatio(%) Full-time farmer68015.8 Farmer with a side job3,62384.2 c.f.) The first industry ~ Farming, Forestry and Fishery The second industry ~ Mining, Processing industry, Manufacture and Construction The third industry ~ Commerce, Transportation, Information and Service business

7. Number of OfficeRatio(%) Wholesaler, Retailer4,94329.3 Service occupation3,85722.8 Restaurant, Hotel2,33313.8 Construction company1,5629.3 Medical welfare service9515.6 Education7174.2 Real estate business6954.1 Manufacture6313.7 Transportation business3492.1 Financier ・ insurance underwriter 3472.1 Information industry1520.9 Compound service business1460.9 Official employee1300.8 Others730.4 Office composition according to industry(2006)

8. (2008) (1) Yearly total number of visitors

11. (2) Monthly change of number of visitors

15. Spring (3) Route of tourist （ solid line ： more than 1,000 / Dotted line ： less than 1,000) Summer

16. Autumn Winter

17. An annual total amount Visitors just passed Akita city ↓ ↓ inland ⇔ coast & north area ⇔ south area Hub spot in large area (We don’t have beauty spot such as mountain, lake and historical building, but we have Air port, Station, Hotel, Restaurant, Downtown.)

18. 秋田の地 域資源の 発掘 秋田 の情 報発 信 秋田 への 集客 Discovery of strong point To encourage Akita City ＝「 To revive regional economy by gathering tourist and money 」 Purpose Transmission of sightseeing information Day trip (personal consumption 10,394yen) 2006~2008 22.38million →2010~2012 22.94million +0.56million Staying trip (personal consumption 38,016yen) 2006~2008 3.492million →2010~2012 3.573million +0.081million Total number 2.3~2.5 ％ increase GOAL Establishment of Akita brand 201020112012 200720082009 ① Tax revenue （ thousand yen ） 6,144,9465,669,4714,014,534 2010201120122013 ② Population 326,271324,375322,478320,582 ② Decrease in the sum of personal consumption ＝ population decrease (in 3 years) 5,700 ×annual consumption 120 million yen ＝ 6.8 billion yen ① Decrease in tax revenue ＝ 2.1 billion yen According to trial calculation ・・・ Total economic loss ＝①＋②＝ 8.9 billion yen AKITA CITY TOURISM STRATEGY 3 ． Policy for Sightseeing promotion

19. Sightseeing Navigation for walking on the town Camera function + GPS function Many information would be expressed on the screen. 2010 system development 2011 Japanese service starts 2012 polyglot service will start Bird’s-eye view Visual effects camera function docomo smartphone [Xperia]

20. Campaign of Akita Kanto Festival in metropolitan area Asakusa, Tokyo 29-30,May,2010

21. Inbound sightseeing Target: Nanning City, China Entrance to ASEAN Marketing special products of Akita & Selling package tour to Akita