1. Region 3 Podcasting October ‘10 EPA Web Workgroup

2. 15 minutes What’s a podcast? Why podcast? Starting: teamwork, gear, software Content is king Sustaining production Promote, access, measure OneEPA Web At your service

3. 4 good reasons … Communicate to targeted audiences Encourage interaction with public Build internal teamwork Small initial, ongoing investment Repurpose--content usually exists

4. What’s a good podcast series? Interesting stories (audio, video) Conversational, inviting Consistent theme, frequency, format Subscription-enabled via RSS Accompanying show notes Reasonably good sound

5. Getting started Management mandate: OK; knowing nod Plan: roles, resources, topics, distribution Gear, software, editing skill USB mic, editing software, quiet place condenser mic, digital recorder, mic stand phone interface, mic 2/coupler, music

6. Audio editing Simple: like word processing select, (zoom), operate delete, cut/copy, paste, amplify, save/as… second track for music, ambient sounds

7. Waveform (5:20, 12 Mb)

8. Zoomed waveform (0:22, 710 kb)

9. Content + format Engaging, timely, varied, brief Interview; narrated remarks; narrated proceeding Plain, audience-appropriate language (“we,” “you,” jargon-lite) “For more info, …” Transcript (508), link(s)

10. Sustaining production Feast or famine, so stockpile Stay alert for worthy topics releases, weeklies, seasons, jobs 2+ hosts, transcribers ready Encourage outreach habits Have an involved partner Encourage perk-iness Recast old-but-current podcasts

11. Promote, access, measure Publicize all podcasts: Twitter, FB, homepage, “enviro-bites,” e-mail Promote subscriptions Link from multiple web pages iTunes? Portal by topic, date Favorable download trends

12. OneEPA Web Good timing: limited podcasting Coordinate topics? National vs. local Coordinate production? Cross-promote and cross-link Standards and best practices Training Leaders Kay Morrison and Barry Everett

13. “I’m from the government…” Let’s talk about getting started, OneEPA integration, production, expanding to video … Larry Teller, R3 215 814-2993 teller.lawrence@epa.gov