1. Just Coping Families Inclusion Innovation Process Business Case Milestone Decision March 2009

2. Agenda Background/ Process Time Banking Business Case Community Media Business Case Recommendation Supporting Slides

3. Background Objective –Develop clear proposals for ‘Just Coping’ families social impact, sustainable, scalable and transferable –Deliver technology workstream of KCC ‘Just Coping’ project Initial Focus – Park Wood, Maidstone Project Team –KCC –SILK –ESRO –Tribal –Digital Inclusion Team

4. Innovation Process 2 Business Cases 6 Project Definitions 17 Emergent Ideas Ethnographic Research Report Workshop Report User Testing Partner Interviews

5. Emerging Ideas Two emerging ideas mainstreamed/ decoupled from project: –Electronic credit union services –Bulk shopping Two emerging ideas to business case for development consideration: –Timebanking –Community Media

6. Timebanking Business Case

7. Timebanking: Overview Issues – Ethnographic Research/ Workshop –limited social networks –lack of sources of trustworthy support –limited community cohesion –financial hardship – service/ support unaffordable Solution – Time banking –exchange time rather than goods/money with neighbours –stimulate ‘barter economy’ –increase social interaction and support networks –Increase trust/ community cohesion –Increase confidence/ skills/ employability

8. Timebanking: Delivery Staff –CFED Project Manager –New project co-ordinator Infrastructure –Face2Face location –Web/ DigiTV/Mobile site National Partners –Timebanking UK –DigiTV, Kirklees Council Governance –Project Board –Working Group Evaluation –Contract/ Independent –Local FE college/ Uni?

9. Timebanking: Costs Note: Sensitive Details have been blurred

10. Timebanking: Benefits to Residents

11. Timebanking: Benefits to KCC/ MBC

12. Community Media Business Case

13. Community Media: National Problem Strong links between deprivation and digital exclusion Socially disadvantaged least likely to use social media

14. Community Media: Local Problem National Problem evident in Park Wood

15. Community Media: Local Problem Issues – Ethnographic Research/ Workshop –stigma around Park Wood - in community and surrounding communities –negative image reinforced through media –some residents lack a sense of connection with place –reduced community optimism/ residents’ self-esteem –reduce trust and community cohesion –reduced incentives for people to improve their local area Solution – Community Media Project –education/ skills programme to help community create new media –emphasise the positives about community life in new media –disseminate content and display the information locally through local screens … where residents go … –alongside public service messages generate by KCC partners and other content like Kent TV from which many residents are excluded

16. Community Media: Delivery Staff –CFED Project Manager –Digital Mentor –Content Manager Infrastructure –Content Man. System –Screens –Web Site –New media equipment National Partners –Display screen managed service provider Governance –Project Board –Content Group Evaluation –Contract/ Independent –Local FE college/ Uni?

17. Community Media: Costs Note: Sensitive Details have been blurred

18. Media: Benefits to Residents

19. Media: Benefits to KCC/ MBC

20. Recommendation Proceed with Timebanking –Embed into poverty pilot –Phase 2 in 2009

21. Supporting Slides

22. Just Coping Families Inclusion Innovation Process Business Case Milestone Decision Meeting March 2009